MBA1399 Should You Write a Book in 2020? - a podcast by Omar Zenhom

“You should write a book.” “I could write a book.” “One day I’ll write a book.” We’ve all had the thought, the suggestion, even the plan. But as a marketing strategy, is it smart? Are books still relevant in a digital economy? Does the (considerable) time, effort, and money required to produce a book pay […]

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