MBA1433 Must Read: Never Split the Difference by Chris Voss - a podcast by Omar Zenhom

Sometimes, abandoning logic is the most logical decision. That’s the (somewhat controversial) premise of this week’s Must-Read book, Never Split the Difference by Chris Voss. While it’s tempting to think that fact-based, rational reasons are the most persuasive, the reality of business says otherwise.  In other words, appeals to emotion are more effective than appeals […]

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