MBA1439 How Do Your Customers Decide to Buy? - a podcast by Omar Zenhom
from 2020-01-14T05:01:47
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To get more wins, study the ones you have. The “buyer’s journey” is a much-studied topic that CRM (Customer Relationship Management) experts have spilled thousands of gallons of digital ink on. What is the process by which people go from awareness of your brand to a final purchase? What gets them to that final decision? […]
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