MBA1478 Guest Teacher: Graham Brown–How To Influence, Engage, And Create Change Through Storytelling - a podcast by Omar Zenhom

The best product doesn’t win. The product with the best story wins. Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds. Ask any great teacher which lessons work best: […]

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