MBA1509 Things to Consider Before You Change Your Brand Name - a podcast by Omar Zenhom

Rebranding – is it worth the trouble? Sometimes, the answer is yes. But we have to stress the key word here: sometimes. Rebranding can be a lengthy, difficult, costly process that only moves your business forward in very specific circumstances. Do your circumstances fit the bill? Let’s find out. If you rebrand in the wrong […]

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