MBA1582 Why Your Business Needs an Enemy + Free Ride Friday - a podcast by Omar Zenhom

Every brand needs a story. Every story needs a hero. And every hero needs a villain. Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently. In other words, you need contrast. […]

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