MBA1586 Should You Offer a Lifetime Deal? - a podcast by Omar Zenhom

The lifetime deal: smart strategy, or slippery slope? Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever.  Customers are locked in at a certain rate, for as long as they’re alive. This can backfire. Today, we do the math on lifetime […]

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