MBA1593 Guest Teacher–Mark Toft–How to Build an Authentic Brand in an Insincere Age - a podcast by Omar Zenhom

When everyone’s faking not faking it…who can tell the difference? It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert.  But it’s not impossible.  Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. […]

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