MBA1752 How To Sell More to Your Customers + Free Ride Friday - a podcast by Omar Zenhom

Rookie move: only chasing new customers. Pro move: investing in the customers you have. Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again. And […]

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