MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne - a podcast by Omar Zenhom

Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. […]

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