MBA1912 How to Name a Product + Free Ride Friday - a podcast by Omar Zenhom

Marketing starts with a name. Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing. After all, there’s no word-of-mouth without the right word. Today, we share a few “rules” […]

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