MBA1948 Guest Teacher–Jason Byer–How To Attract More Customers with a Strong Brand - a podcast by Omar Zenhom

Welcome to Branding 101. A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo. Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully […]

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