MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market? - a podcast by Omar Zenhom

When you niche down, how far down should you go? It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is. There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t […]

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