MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday - a podcast by Omar Zenhom

Let’s be clear: we almost never recommend lower prices. In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue.  Often, but not always. Today, we explain how lower prices can be a powerful tool — when applied correctly. There […]

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