MBA1991 What Makes a Great Super Bowl Ad? - a podcast by Omar Zenhom

What can you learn from Superbowl ads? Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second.  Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ attention. […]

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