MBA1998 Guest Teacher–Paul Orlando–How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC) - a podcast by Omar Zenhom

What’s a customer worth — exactly? Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire. In other words, your overall success is the difference between your customers’ […]

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