MBA2103 Guest Teacher–Frida Leibowitz–How to Identify a Niche in Your Market - a podcast by Omar Zenhom

Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. […]

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