MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site? - a podcast by Omar Zenhom

When it comes to converting website traffic, friction hurts. Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog. The more obstacles are in the way, the less effective the website is at creating leads and customers. […]

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