MBA2184 Should You Run a Black Friday Promotion in 2022? - a podcast by Omar Zenhom

The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself. But do you have to do it? Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to […]

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