MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand? - a podcast by Omar Zenhom

More and more, what you sell isn’t the only thing you’re selling. You’re also selling you. People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder. But what if you’re not much […]

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