MBA2243 Guest Teacher–Stephen Key–How to Bring an Idea to Market Without Starting a Business. - a podcast by Omar Zenhom

You have a great idea for a product. But you don’t have the time, resources, or know-how to bring it to life. No problem. Today’s guest teacher, Stephen Key, knows all there is to know about “open innovation” — allowing other companies to license your idea and bring it to market. They take the risk. […]

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