MBA449 Q&A Weekends: Not sure if we should lower the MSRP. How do we find the right price? - a podcast by Omar Zenhom

Brian is a board game publisher and he’s having trouble deciding on the price of one of his successful games. He’s just got a large print run for a lower manufacturing cost for this game he’s concerned with but now he’s not sure if he should also lower the MSRP. Now that the costs have […]

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