MBA653 Must Read: The Brain Audit by Sean D’Souza - a podcast by Omar Zenhom
from 2016-06-13T05:01:46
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Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and […]
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