MBA662 Is Allowing Your Customers to Self-Cancel a Good Idea? - a podcast by Omar Zenhom

If your business is a membership service, the cancellation process has to be carefully designed. While some prefer to let dissatisfied customers self-cancel, others insist on making it a two-way decision. Which is best? The answer will depend on you, but there are some standard principles to help you decide. Listen in and find out […]

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