MBA798 Q&A Weekends: Do product launches work? If so, why? [REBROADCAST] - a podcast by Omar Zenhom

Are product launches an effective sales tool, or just hype? It’s Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it’s done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different […]

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