Podcasts by The Yaag Project

Modern Marketing with Seth Godin from 2023-12-13T18:28:01.089540

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the ...

Marketing skills needed to stand out : Stacey Danheiser from 2023-12-13T18:28:01.085297

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key...

Transformation is rooted in relationships from 2023-12-13T18:28:01.074576

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes...

Sri M On Overcoming Karma, Tracking Spiritual Progress,&More from 2023-02-25T18:30

Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual pra...

Aghoris, Mt Kailash, Materialism&more ft. Mayur Kalbag from 2022-11-30T18:30

Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and ...

Mindset during economic downturns from 2022-10-13T18:30

In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sa...

How to do SaaS pricing: with Dan Balcauski from 2022-06-29T18:30

In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode,...

The role of content in building partnerships: Justin Zimmerman from 2022-06-16T18:30

In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and ap...

How to build a brand new sub category: Kara Goldin from 2022-05-24T18:30

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode,...

Leveling up on video strategies: with Dan Mills from 2022-04-25T18:30

In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to th...

Introduction to ABM Conversations Podcast from 2022-04-21T20:35:59.338676

Welcome to “ The ABM conversations” podcast. A podcast specifically for B2B marketers. This is not an interview only show, we discuss strategies and on the ground tactics to drive product adoption...

Is outbound still a good B2B strategy? from 2022-04-21T20:35:59.317171

This is a topic of debate for most B2B organizations, should we still continue outbound? Especially in the GDPR, CCPA and PDPB era? In this episode, Yaag and Manish discuss how marketers need to ad...

Market-product fit and not product-market fit, says James Spurway from 2022-04-21T20:35:59.310944

Connect with James on Linkedin ---> https://www.linkedin.com/in/james-spurway-singapore/

Don't be so data driven from 2022-04-21T20:35:59.303137

Why are Yaag and Manish, saying this? We all like to be data driven, especially we want to convince our internal teams and decision makers on taking a particular direction. We want to spend our res...

What is product-led growth? from 2022-04-21T20:35:59.296155

For a long time, product-led growth has been looked at, purely from the angle of in-product marketing and selling version upgrades. But what is the core essence of it and how can you make your prod...

One thing every advertising professional must do daily: Brooke Sellas from 2022-04-21T20:35:59.292742

In this episode, Brooke Sellas - the founder and CEO of Bsquared Media & the co-host of the famous podcast Marketing Companion, joins Yaag and Manish to discuss paid advertising. Dip into the episo...

Videos for growth: Papa Bear Matt Barnett (CEO, Bonjoro) from 2022-04-21T20:35:59.283488

I have a CRM. Do I still need other tools for ABM? from 2022-04-21T20:35:59.272698

Most companies have invested on a CRM, some marketing automation tools, sales intelligence tools and also analytical platforms. On top of this, does it really make sense to invest on an ABM tool? ...

What to do when you don’t have an ad budget? from 2022-04-21T20:35:59.269548

We are in an unprecedented time where the marketing budgets are coming down by the day, and there are no ad budgets. But as marketers, regardless of the situation, our show must go on. In this epis...

Jimmy Daly: Maximizing the remote possibilities of content marketing from 2022-04-21T20:35:59.262759

Jimmy Daly, the ex-VP of Growth at Animalz, joins Yaag and Manish on this episode to discuss his views on how his time on sales calls impacted his content marketing journey. And he also shares how ...

The beauty of social selling in your ABM strategy from 2022-04-21T20:35:59.256392

In this episode, Yaag and Manish discuss 'social selling', a topic that is often misunderstood and misrepresented. They go on to discuss how social selling can be effectively used in your ABM strat...

Anand Thaker: 1-1-1 ABM framework for account based transformations from 2022-04-21T20:35:59.249083

In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from AB...

Darryl Praill: Building your marketing career path from 2022-04-21T20:35:59.242852

Darryl Praill is someone who started his career as someone who wrote code for 5 years, then did door-to-door selling, then went on to become the VP of marketing, then the CMO of Vanilla soft and no...

Leveraging the power of field marketing, with Nick Bennett from 2022-04-21T20:35:59.212958

A lot of times we think of field marketing as an extended events team, but it's one team that pretty much interfaces with multiples functions such as sales, marketing, product, customer success, an...

Stephanie Cox: Product-led sales and marketing from 2022-04-21T20:35:59.210600

Getting into product-led growth (PLG), from being a sales-driven organization is quite a decision and journey. Your sales people are going to lose a lot of control and your product in itself needs ...

Max Altschuler: Building an online sales community and scaling it from 2022-04-21T20:35:59.203712

In this episode, Max Altschuler, the founder and CEO of SalesHacker (which was acquired by Outreach in 2018), joined Yaag and Manish to share what goes into building an online sales community, the ...

Analyzing and building your RevOps: with Justin Gray from 2022-04-21T20:35:59.197301

In this episode, Justin Gray, the CEO of LeadMD joins Yaag and Manish to discuss RevOps. Justin dives deep into sharing how to go about building your revenue operations, the responsibilities of a R...

Improving conversion using CRO and evolutionary psychology: Tim Ash from 2022-04-21T20:35:59.191317

Have you ever thought of combining CRO and evolutionary psychology to improve the conversion on your website and landing pages? Tim Ash, the author of Unleash your Primal Brain joined Yaag and Mani...

Casey Graham: How culture contributes to building a strong marketing organization from 2022-04-21T20:35:59.189311

In this episode, Casey Graham, the CEO of Gravy, joins Yaag and Manish to discuss how culture building can be a strong pillar to building an amazing marketing organization. He shares his insights o...

Leveraging collaborative commerce to grow your business : Cristi Movila from 2022-04-21T20:35:59.186879

Cristi Movila, Growth Leader for Eastern Europe, for VTEX (the category leader in collaborative commerce) joins Yaag and Manish to share deep insights into: --->How collaborative commerce really wo...

Guy Kawasaki: What being a product evangelist means from 2022-04-21T20:35:59.179757

In this episode, the legendary Guy Kawasaki, who was the Chief Evangelist at Apple and is currently the Chief Evangelist at Canva, joins us to share his insights on product evangelism. He talks abo...

Jason Barnard: Masterclass on Google Knowledge Panels from 2022-04-21T20:35:59.176995

In this episode, Jason Barnard, whom you might know as the BrandSERP guy, takes us through a real masterclass on one of the very important tools that helps you in building online trust and reputati...

Peep Laja: Getting real on positioning and value proposition from 2022-04-21T20:35:59.168027

In this episode, Peep Laja, the founder and CEO of Wynter and CXL joins Yaag to discuss -- How to get very real and practical with positioning, product messaging and value proposition, minus all th...

Achieving product-market fit with a lean organization: Aditya Kothadiya from 2022-04-21T20:35:59.161328

In this episode, Aditya Kothadiya, CEO of Avoma, shares his insights on achieving product-market fit with a lean organization. He talks about: --> How to validate your product or features in the in...

Revenue attribution in B2B marketing: Steffen Hedebrandt from 2022-04-21T20:35:59.154134

In this episode, Steffen Hedebrandt, the co-founder and Chief Revenue Officer at Dreamdata, joins us to share his years of experience in measuring the ROI of marketing investments. He talks about: ...

Dennis Yu: Breaking the myths around personal branding from 2022-04-21T20:35:59.146679

In this episode, Dennis Yu, the CEO of BlitzMetrics, who also has held leadership positions at Yahoo! and American Airlines, joins us to break the myths around personal branding. He talks about: --...

Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid from 2022-04-21T20:35:59.139146

In this episode, Andrei Zinkevich, the co-founder of Fullfunnel.io, joins us all the way from Croatia to share his insights on the misconceptions around Account Based Marketing and some of the mist...

Hiten Shah: How user research helps improve product-customer relevance from 2022-04-21T20:35:59.126236

In this episode, Hiten Shah, the founder of Nira, who also co-founded CrazyEgg and Kissmetrics, joins us to share his observations and insights on "How user research can help your product become mo...

April Dunford: Debunking all the myths and misunderstandings around positioning from 2022-04-21T20:35:59.118726

In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around posit...

Conversion Optimization: How to get it right - with Khalid Saleh from 2022-04-21T20:35:59.111691

In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how to get it right. He talks about: -->What conver...

Sangram Vajre: The MOVE framework for Go-To-Market from 2022-04-21T20:35:59.104845

In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To...

How to get better at social selling and sales enablement: Steve Watt from 2022-04-21T20:35:59.102109

In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every week at social selling and sales enablement. St...

Is community building for everyone? : with Yaag and Manish from 2022-04-21T20:35:59.094037

In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and fai...

How to leverage team-selling and improve customer retention: Kris Rudeegraap from 2022-04-21T20:35:59.085990

In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention. He talks about: --> What i...

How to do content distribution the right way: Ross Simmonds from 2022-04-21T20:35:59.076689

In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a S...

Why and how to build a media company? : Scott D Clary from 2022-04-21T20:35:59.069150

In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.' Through...

ROI-led content: How to get decent ROI on your content - with Ugi Djuric from 2022-04-21T20:35:59.062193

In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of ...

Product-led revenue: What does it mean and how is it different from PLG? from 2022-04-18T18:30

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functio...

How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh from 2022-03-28T18:30

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He ...

How to set up a customer success organization : Jeff Breunsbach from 2022-03-21T18:30

In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a cu...

How to build a buyer centric revenue model: Nelson Gilliat from 2022-03-14T18:30

In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model' Through the episode,...

When to monetize your podcast and how to do it: Benjamin Shapiro from 2022-02-28T18:30

In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetiz...

How to engineer your go-to-market process : Mark Donnigan from 2022-02-21T18:30

In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, M...

The anti-hustle guide to SaaS sales: Brandon Fluharty from 2022-02-14T18:30

In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about: --> The differ...

Doing product marketing the right way : with Yoni Solomon from 2022-01-31T18:30

In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right. He ta...

How to win mega deals? : with Christopher Engman from 2022-01-24T18:30

In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2...

Randy Frisch: How to create a personalized content experience in B2B SaaS? from 2022-01-17T18:30

In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He...

How to stop chasing customers and build a cult? : Chris Kneeland from 2022-01-10T18:30

In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris c...

How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan from 2021-12-27T18:30

In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the rol...

Why is product marketing often misunderstood? : with Vukasin Vukosavljevic from 2021-12-20T18:30

In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist...

David Spinks : How to build a community and mistakes to avoid from 2021-12-13T18:30

In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoi...

Implementing customer-led growth step-by-step: with Claire Suellentrop from 2021-11-29T18:30

In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps y...

Neil Patel: Content promotion and distribution in B2B SaaS from 2021-11-22T18:30

In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution in the B2B SaaS space. Here are some key times...

How to do ABM without a dedicated ABM function from 2021-11-15T18:30

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. 

Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the h...

What triggers people to buy: Katelyn Bourgoin from 2021-10-25T18:30

In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy. Sh...

How to set up the customer success function : with Scott Marker and Megan Bowen from 2021-10-18T18:30

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Scott Marker, the Chief Evangelist Officer & Founder at MSA², takes over as the ...

How to market cybersecurity products better : Rafi Ozick from 2021-10-11T18:30

In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins us to share his expertise on marketing cybersec...

How market networks bridge the gap in today’s advertising : Sam Mallikarjunan from 2021-09-27T18:30

In today's episode, Sam Mallikarjunan, the CEO & Co-Founder of OneScreen, an AI-powered Market Network, joins us to share his insights on what a market network is, and how it bridges the gap in tod...

How to truly get better at video marketing : Guy Bauer from 2021-09-20T18:30

In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at vi...

CEO Storytelling: Building a narrative - with Kevin Maney from 2021-09-13T18:30

In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a...

Leveraging referrals and partnerships for customer acquisition : Raul Galera from 2021-08-30T18:30

In this episode, Raul Galera, the Chief Advocate at ReferralCandy, joins us to discuss how you can leverage referrals and partnerships the right way for customer acquisition. Raul has been leading ...

How to reduce friction in B2B content experience: Brett McGrath from 2021-08-23T18:30

In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content exper...

Nir Eyal: Consumer psychology, product engagement, and being indistractable from 2021-08-16T18:30

In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yoursel...

Eddie Yoon: Identifying super consumers and being thoughtfully aggressive from 2021-07-26T18:30

In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify...

Building your marketing org with a customer privacy DNA: Anco Scholte her Horst from 2021-07-19T18:30

In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA. He shares his insigh...

Leveraging LinkedIn for demand generation: Nemanja Zivkovic from 2021-07-12T18:30

In this episode, Nemanja Zivkovic, the CVO of Funky Marketing joins us on the show, to discuss how to best leverage LinkedIn for demand generation and growth. He talks about: --> How he used Linke...

How can introverts channel their energies into marketing effectively: Matt Johnson from 2021-06-28T18:30

In this episode, Matt Johnson, the founder and CEO of Pursuing Results, a Done-for-You podcasting agency for business coaches, consultants and thought leaders joins us to share his insights on how ...

The role of AI and ML in enterprise ABM: Pierre Custeau from 2021-06-21T18:30

In this episode, Pierre Custeau, the CTO at MRP, the only enterprise class predictive ABM platform, joins us to share his insights on how to execute ABM the right way for enterprise accounts. He ta...

Rory Sutherland: Marketing based on behavioral economics from 2021-06-14T18:30

In this episode, the legendary Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the Behavioural Science Practice joins us to share his insights on leveraging behavioral economics ...

How to get better at brand storytelling: with Mark Evans from 2021-05-31T18:30

In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.

He talks about:

-->  The biggest ...

Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework from 2021-05-24T18:30

In this episode, Bob Moesta, who pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90's, alongside the Harvard Business School Professor Clayton Christensen, joins us to discuss 'why your c...

Seth Godin: How to be sensible in the modern marketing world from 2021-05-17T18:30

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the ...

Tim Soulo: Getting real with content marketing, and going beyond best practices from 2021-05-10T18:30

In this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marke...

David Cancel: How to build a product company with a difference from 2021-04-26T18:30

In this episode, David Cancel (DC), the founder and CEO of Drift, joins us on the show to discuss what it takes to build a product company that makes a difference. He talks about: -->When should a ...

Using NLP and sentiment analysis for improving product relevance to customers from 2021-04-19T18:30

In this episode, Tom Griffiths, CRO at TalkAItive, joins us to share his insights on how to leverage NLP and sentiment analysis in improving the relevance of your product with your customers and ta...

Andreas Jonsson: Leveraging LinkedIn analytics to improve engagement from 2021-04-12T18:30

In this episode, Andreas Jonsson, the co-founder & CEO of the LinkedIn analytics platform - Shield app, joins us to share his insights on using LinkedIn analytics effectively to improve engagement....

How to get better at copywriting: with Cole Schafer from 2021-03-29T18:30

In this episode, the copywriting master & the founder of Honey Copy, Cole Schafer, joins us on the show to share actionable tips and tricks to get better at copywriting. He talks about: --> How sho...

Fernando Angulo: State of content marketing in 2021 from 2021-03-22T18:30

In this episode, Fernando Angulo, the Head of Communications at Semrush, gives us a detailed perspective of the state of content marketing in 2021. It is based on the factual findings collected fro...

Jeremy Epstein: Using OKRs to drive better marketing outcomes from 2021-03-15T18:30

In this episode, Jeremy Epstein, the CMO at Gtmhub takes us through his practical and immersive experience on "How to effectively use OKRs to drive better marketing outcomes?” He dives into: --> W...

Real case study: Building your marketing strategy, with Allison Macleod from 2021-02-22T18:30

In today’s episode, Allison Macleod, the EVP of Global Marketing at Flywire takes us through a real case study on how she built and executed the marketing strategy at Flywire -- a payments company ...

David (Ledge) Ledgerwood: Why transitioning from founder-led growth to sales-led often fails? from 2021-02-15T18:30

David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails. Further, he throws light on: -...

What makes a company acquisition worthy: with Akeel Jabber from 2021-02-11T18:30

In this episode, Akeel Jabber, the technology investor at HoriZen Capital who specializes in acquiring and growing SaaS companies joins us to share his expertise on: --> What kind of companies shou...

Unlimited graphic design and bootstrapping the business model : Johnathan Grzybowski from 2021-01-25T18:30

It's very rare in the world of B2B marketing and sales, to think of graphic design as a key contributor to business. Johnathan Gryzbowksi, the co-founder of Penji, the guy who created the concept o...

Jon Miller: On ABM, levels of account orchestration and more... from 2021-01-18T18:30

Jon Miller, the founder of Marketo, who later founded Engagio (which is now part of Demandbase) joined Yaag and Manish to share his insights on the different approaches to ABM ranging from hyper-ta...

Christopher Lochhead: Right and wrong reasons for running a B2B marketing podcast from 2021-01-11T18:30

Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts: If you are a B2B business and you don't have a podcast - you are insane :) Missionaries and me...

Product-led vs sales-led vs founder-led vs marketing-led growth from 2020-12-28T18:30

There are several growth strategies such as sales-led growth, product-led growth, founder-led, marketing-led, etc. Which one makes more sense? What do each of those strategies even mean? And what's...

Using data to improve customer lifetime value: Juliana Jackson from 2020-12-21T18:30

In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about t...

Mistakes impeding sales revenue growth: Doug Brown from 2020-12-14T18:30

In this episode, Doug Brown, the CEO of Business Success Factors, who has built 35 companies and has been into sales from the age of 3, and been the president of sales and training for companies of...

Getting your sales message to resonate with customers: with Steve Rankel from 2020-11-30T18:30

You believe a set of things to be your product's USP or value proposition, but ask yourself —how many times is it in sync with what your customer really believes to be valuable? Steve Rankel, one o...

Go-to-market and getting the first 100 customers: with Jeroen Corthout from 2020-11-23T18:30

Using Quora efficiently for B2B marketing: Casey Hill from 2020-11-16T18:30

If you loved this podcast, you may also be interested in checking out Casey's course on how to monetize quora -- > Listen

Justin Welsh: Discussing the SMB SaaS playbook from 2020-10-26T18:30

The brilliant Justin Welsh joins Yaag and Manish, to discuss the SMB SaaS playbook. He shares about the issues he looks to solve for when takes up consulting for an SMB SaaS company, what he learnt...

Don't be fooled by randomness in marketing from 2020-10-19T18:30

We marketers love talking about playbooks, ultimate guides, success stories, cheat sheets, best practices, and whatnot. But, you never hear marketers talk about is the role that luck or sheer rando...

Rand Fishkin : Challenging the marketing status quo from 2020-10-12T18:30

Rand Fishkin opens up on what makes a marketing flywheel work, what to look for in a partner when you discover synergies, what does he mean by audience intelligence, the logic that goes into challe...

Discussing the revenue marketing journey with Andrus Purde, CEO at OutFunnel from 2020-09-28T18:30:01

Andrus Purde, the CEO of OutFunnel joins Yaag and Manish in this episode to discuss the revenue marketing journey. He shares his views on how he would approach revenue ops when the company is small...

Scott Vaughan: How to market to an enterprise audience from 2020-09-21T18:30:03

Scott Vaughan, the Chief Growth Officer at Integrate joins the ABM Conversations podcast to share his insights and expertise on how to market to an enterprise audience. He shares how: 1. An organi...

With Belal Batrawy: Death to all sales related fluff from 2020-09-14T18:30:03

This is an exclusive episode on sales. Belal Batrawy joins Yaag and Manish to discuss how one can elevate the thought process around sales. He shares: 1. How one can step aside from scheduling the ...

How to create a marketing moat? from 2020-08-31T18:30:12

As you know, a marketing moat is the ability of your brand to outperform the competition in terms of revenue and customer mind share. In this episode Yaag and Manish discuss how you can build a mar...

Writing a different kind of script in B2B marketing from 2020-08-24T18:30:05

In this episode, David Wachs, the CEO of Handwrytten joins Yaag and Manish and shares how handwritten letters can be used to build stickiness and an emotional bond with your customers, especially i...

Stop the webinar overwhelm, now! from 2020-08-17T18:30:03

In this episode, Yaag and Manish talk about how 2020 has officially proved to become the year of virtual videos and webinars, to the extent that we are now going through a webinar fatigue or Zoom f...

With Scott Brinker: Exploring the current martech scene from 2020-08-10T18:30:01

In today's episode, Scott Brinker joins Yaag and Manish to throw light on some interesting questions such as: 1. How are organizations re-aligning their martech stack in the current scenario? 2. Ar...

Chris Walker: The ROI game from 2020-07-27T18:30:10

Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on: 1. The way attribution happens in content marketing today 2. Why it is high time fo...

Nicholas Scalice: Tinkering with the growth marketing toolbox from 2020-07-20T18:30:04

Nicholas Scalice, the host of the Growth Marketing Toolbox podcast and the founder of Earnworthy, joins Yaag and Manish on this episode to discuss his journey from chasing criminals to chasing lead...

It’s nonsense to ask people to subscribe to blogs from 2020-07-13T18:30:17

If you are in the SaaS content marketing world, you may or may not agree with what the title calls for. In this episode, Yaag and Manish discuss how the push to content subscription impacts consump...

Timeless marketing and sales strategies that can't be missed from 2020-06-29T18:36:03

Several aspects of what we know as modern sales and marketing, goes way back in history. It's an evolution of the persuasion tactics that the Greeks, the Romans, the Chinese, and the Indian scholar...

Louis Grenier: Fighting bad marketing, one podcast episode at a time from 2020-06-22T18:30:22

Louis Grenier, the host of Everyone Hates Marketers Podcast joins Yaag and Manish, to discuss some pressing questions such as 'Should marketers be obsessed with best practices?', 'Our obsession wit...

Sangram Vajre: The one thing marketers need to stop now is.. nurturing leads from 2020-06-15T18:30:08

Sangram Vajre joins Yaag and Manish in this episode to give us the context of what happens when you flip the marketing funnel. Give this episode a listen to takeaway his insights, experience and sp...

Jeff Davis: Aligning marketing and sales to drive revenue from 2020-05-26T08:26:10

Aligning or integrating marketing and sales is an age old problem. There are often questions such as - can technology solve the alignment issue? What's the cost of non-alignment? What are the steps...

Yu-kai Chou: Actionable Gamification for B2B marketers from 2020-05-18T19:47:18

In this episode, the world's no.1 gamification expert Yu-kai Chou joins Yaag and Manish to discuss how one could use Octalysis Framework and it's 8 core drives (his proprietary actionable gamificat...

Should you gate your content? from 2020-05-12T08:18:30

Resource for reference  - Hubspot's flowchat on "Should I gate this content?"

Ramping your e-hiring from 2020-04-28T04:20:20

It is one of those topics that is not only useful for our regular listeners (B2B sales and marketing professionals), but also for our favorite people outside this periphery — the HR! 🙂 Yaag and Ma...

The role of gamification in marketing: Sumit Kumar Singh from 2020-04-21T10:26

Sumit's LinkedIn profile: https://www.linkedin.com/in/sumitkumarsingh/

Promoting your books, passion projects and online courses from 2020-04-14T04:31:13

Marketer’s aren’t one trick pony. We have a lot of things going on in the side that we do it for several reasons such as personal brand building, pure passion, revenue and so on. But, the options w...

Where does podcasting fit into your marketing? from 2020-03-17T11:48:47

We all have come a long way from blogging as a form of content to now seeing content in all formats across text, audio and video. In this episode, Yaag and Manish, who have dabbled all forms of con...

12 reasons why email marketing is still dope from 2020-03-11T16:02:21

In this episode, Yaag and Manish discuss how email marketing isn't dead as some pop culture claims. In fact, they talk about the 12 reasons why email marketing is here to stay, including opportunit...

Does everything in B2B marketing need to be fast and scalable? from 2020-02-25T18:30:18

In this episode, Yaag and Manish discuss if scalability is important for all businesses? The best of breed companies originally were never meant for scaling, for instance, companies like AirBnB, St...

Marketing Money Wasters from 2020-02-18T05:33:47

As marketers, we understand that for two companies competing in the same product line - what works for them and what they invest on are completely different. How much of it based on deductive reaso...

Should you scrape data from social media? from 2020-02-11T07:00:36

Yaag and Manish get discussing what it means to scrapping publicly available data and using it for marketing. Where does it stand in terms of personalization and privacy? Who owns the data? And a l...

How many touches before a conversion happens? from 2020-01-29T07:14:51

This interesting episode covers the much dreaded attribution issue in a typical marketing and sales life cycle. Too many times, we miss the set of touch points that contribute to the ultimate conve...

Getting your first customer organically from 2020-01-22T08:58:33

Today, Yaag and Manish explore the process of getting your first customer organically. This comes from a startup viewpoint where you don't have customers for your other products, to whom you are tr...

Is LinkedIn an indispensible tool in your ABM strategy? from 2020-01-14T18:30:25

In this episode, Yaag and Manish discuss the role of LinkedIn in your account-based marketing strategy. They discuss the fundamentals of ABM and where exactly you can leverage the power of LinkedIn...

The apocalyptic marketing predictions from 2019-12-31T17:36:27

At the end of a year or at the very beginning, we come across far reaching or even apocalyptic marketing predictions about what all will be dead this year :) The only thing that never dies is the p...

Personalization and privacy: How much is too much? from 2019-12-24T07:08:18

In this episode, Yaag and Manish tackle the much debated topic of personalization vs. privacy. The question is - how much is too much? And interestingly, a lot of companies are stuck between the tw...

Content marketing for B2B organizations from 2019-12-17T11:40:51

There are two key parts to content marketing for B2B organizations: 1. Content production 2. Content consumption. In this episode, Yaag and Manish discuss the ebs and flows of content marketing i...