Super Bowl Branding with Jim Steeg: Episode 139 of The Action Catalyst Podcast - a podcast by Dan Moore and Dustin Hillis

Jim Steeg – Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego Chargers (from 2004 to 2010) where he was in charge of all business operations for the team. Before that, he spent 35 years with the NFL and 26 years in charge of the Special Events Department (1979–2004). Under Steeg’s leadership, the Super Bowl expanded from a championship football game into a week-long extravaganza.







He is currently a noted sports business, stadium and events consultant, advising companies on a variety of subjects, including business ventures, strategic planning, technology, media and community relations, marketing programs and events plans for sports leagues, organizations, conferences, teams and events; stadium operations; fan enhancement; stadium physical structure, and organizational structure.















Show Highlights:















Things don’t always go as planned. Let them evolve as they may. @jimsteegSome things happen by chance and others are thought out. But you have to role with the changes as they come. @jimsteegExposure, legacy, and awareness is what makes the Super Bowl half time performance such an honor. @jimsteegWhat makes the Super Bowl so iconic is the time of year it’s set in. @jimsteegPackage your business or event in a way that makes people/businesses want to come to you and ask to be apart of it. @jimsteegSelling isn’t what it was 30 years ago. Now it’s about developing product lines of real quality and increasing customer experience. @jimsteegOver time, product lines change and so do the places you can sell them. Be flexible enough to anticipate this. @jimsteegHow can you take a customer’s experience with you and make it better? @jimsteegYou don’t have to pull money from people. You’ll often have it given to you if you’re doing the right thing. @jimsteeg























The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

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