The Potential Principle and Bettering Your Best with Mark Sanborn: Episode 202 of The Action Catalyst Podcast - a podcast by Dan Moore and Dustin Hillis

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.







He has created and appeared in 20 videos and numerous audio training programs. His video series Team Building: How to Motivate and Manage People made it to the #2 spot for bestselling educational video series in the U.S.







Mark’s list of over 2600 clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.















Show Highlights: 















The only thing holding you back from getting better is the lack of desire to do so. - Mark SanbornStrength overused becomes a liability. - Mark SanbornUse all four areas of the potential matrix to create synergy in improvement. - Mark SanbornThe path to improvement is the potential matrix. - Mark SanbornThe first step to getting better is to disrupt yourself before someone else does. - Mark SanbornMost people change only when they have to; Leaders change before they need to. - Mark SanbornWho or what in my life needs to be disrupted? - Mark Sanborn















The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

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