Programmatic Media Buying, DMP Data, and Branding Dollars - Return of Victor Lopez - a podcast by AdPipes

This week on the podcast Victor Lopez returns to discuss the current trends in programmatic media buying and ad tech. As the industry changes, client needs are also constantly evolving and the media plans that best server brands need to change with them .

Victor has extensive experience running programmatic media buying, and is the Programmatic Media Director at Affiperf, which is a subsidiary of Havas. He has recently been promoted to take over buying across all channels of online media.

One of the interesting trends that we talked about in this episode is that more dollars flowing into programmatic media and coming from all other channels, not just TV or traditional print. Programmatic spending is increasing at the expense of all other media. Clients initially took some time to warm up to the concept of programmatic, but now are adopting it in larger numbers.

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