#460: Friction in the Sales Process - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale review a list of things to stop doing in the sales process that might cause friction, and actually stop your buyer from buying.

This came as a result of one of Bryan's clients asking him what they could do to reduce that buyer friction.

Check yourself against this list and see if you're doing any of these things, and if you are, stop right now! 

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