#703: Getting Your Pivot Point Right - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

With any sales process, there is a pivot point that happens where you stop talking about their issues, pains, and problems and begin talking about how you can bring value to their circumstance.

That is what we call the “pivot point.”

In this episode, Bill and Bryan give you some ideas on making this pivot seamless so that it’s not clunky and awkward.

This is part one of a two-part series on how to make your offer and talk about it. Next week we will address Offer Construction.

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