Buzzwords, Jargon and Other Annoyances - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

Do you use worthless buzzwords and vernacular that means nothing to prospects? Is it possible that your use of those actually stalls the sale? It seems like we are so impressed with our own terms and concepts, that we use them freely. But what if the customer doesn't understand what you're talking about--and they never tell you that? Can you make the prospect psychologically NOT OK by your use of buzzwords? We think the answer is "Yes."

Bill and Bryan address the hazards of buzzwords and how to avoid them.

Further episodes of The Advanced Selling Podcast

Further podcasts by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

Website of Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L