Handling Sales Conflict - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

from 2007-12-20T20:44

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So, how do you handle conflict with a prospect—yet still preserve their dignity? This happens a lot when your buyer has a distinct impression of your value or an opinion of their pain—and you know it’s wrong. If you mess this up, you’ll lose rapport. If you handle it right, you can get past it and move on. Caskey and Neale talk about being right versus being rich.

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