Is It Possible That Asking Questions is the Wrong Thing To Do? - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

The answer to that question might cause you a little pain yourself. When you approach a prospect by asking them questions designed to find out what's bothering them so you can sell them a solution, you might miss TONS of opportunity. In this podcast, Bill and Bryan get into a model they use to help you know how to find problems the customer doesn't even know they have.

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Further podcasts by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

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