Mailbag – When Should I Discount? - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

from 2011-05-23T18:47:33

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We wish there was one simple answer to the question "How do I know when to discount?" Our first instinct is to, of course, say "NEVER!" But the answer is fully dependent upon the context in which you're asking. And then, what if the customer says, "You won't get the business if you don't discount"? [...]