One Thing You Should Always Share with Prospects - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

In this week's episode, Bill and Bryan address something you should always share with your prospects (and clients, too). It has to do with your "why" in business.

Recently, Bill wrote a blog called 3 Reasons You Should Share Your Why With Customers citing Simon Sinek's famous talk at TED on The Golden Circles. We think it applies directly to sales people - and this podcast explains how to share this with your clients and prospects.

Also mentioned in this podcast:

• The Bittersweetness of Sending Your Baby to College


• Sign up for the Caskey1 newsletter to get notified of recent articles, podcasts and videos.


• Ted Talk - Simon Sinek's video on The Golden Circle


• Blue Ocean Strategy

Further episodes of The Advanced Selling Podcast

Further podcasts by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

Website of Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L