Optimizing Prospect Communication - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

This week on the Advanced Selling Podcast, Bill and Bryan discuss communication with your prospects. They address the myth that you must have an answer for every question. "No one wants to do business with a know it all." When your prospect asks a question, it's not a test, they genuinely want to know the answer and judge how you respond to the question. Find out how to optimize your communication on this episode!

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