People Powered Brand: What causes a change in buyer behavior? - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand".  Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer.  Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result of the sales process and training.

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