Stop Handling Objections Now! - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

from 2011-01-10T20:10

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In this episode, Bill and Bryan plead with you - beg you - to take a broader view of customer objections rather than merely thinking "how am I going to overcome this?" The "broader view" is not for every sales person in every situation - but it is a way to change your thinking so that you no longer feel pressure to overcome objections.