What Are The Rules of a Good Relationship? (Part 1 of 3) - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

from 2011-09-13T15:07

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Bill flies solo today (Bryan back next week) and begins a mini-series on what it takes to form a good relationship with your prospect or client. 

Sales people talk often about 'relationships' but it usually means, "Do I know them well enough that they will buy from me?"


This series focuses on the rules of a good relationship so you can see if you are really building them or just paying lip service to them.

Bill also cites a testimonial from a Canadian listener who used a very simple lesson she learned on the podcast to grow her business. 


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You’ve just written an email to a prospect who’s not calling you back. ?You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, ?The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)



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Further episodes of The Advanced Selling Podcast

Further podcasts by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

Website of Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L