What Goes Through Your Mind When "Competition" Is Mentioned? - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

What is there about it when a prospect brings up your competition that causes you to get fearful? I know...I know... you're not afraid, right? Well, maybe not, but I'll bet something goes through your mind when you hear someone mention your competitor.

In this episode, Bill and Bryan address that as well as how to handle it when it comes up.

Further episodes of The Advanced Selling Podcast

Further podcasts by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

Website of Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L