When Your Customer Fails To Buy, It Might Be Your Fault - a podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

No one wants to hear that, do they? In this podcast, Bill and Bryan address the idea of "helping your customer buy" rather than "selling to him." Their belief is that when one does not make a sale, one has failed to do something very important in the process.

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