Podcasts by The Agents of Change Digital Marketing Podcast
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!
In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.
If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
Further podcasts by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Podcast on the topic Marketing
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Using First Party Data to Better See Your Customers with Phil Case from 2023-12-13T07:00
As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who's likely to become our next cus...
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Can Your AI Content Be Detected? With Madeleine Lambert from 2023-12-06T07:00
In this episode of The Agents of Change, join us as we delve into the evolving world of generative AI with Madeleine Lambert, a former content marketing agency founder turned AI detection expert. M...
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Mastering TikTok for Business Success with Keenya Kelly from 2023-11-29T07:00
In this episode of "The Agents of Change," we dive into the dynamic world of TikTok with Keenya Kelly, the CEO of If You Brand It. Keenya, a trailblazer in vertical video marketing, has transformed...
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The ROI of AI: Advanced Marketing Tactics with Mike Kaput from 2023-11-22T07:00
AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined...
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The Time to Win: Why Speed Matters with Jay Baer from 2023-11-15T07:00
Description: Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universa...
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Why Organic Social Media Still Matters with Kasia Johnson from 2023-11-08T07:00
Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage authenticity and behind-the-scenes video to boost y...
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Just How Much Will AI Mess Up Your SEO Strategy? - Alexander de Ridder from 2023-11-01T10:00
What impact will AI and generative tools have on the future of SEO? Alexander de Ridder of SmythOS dives deep into how the supply and demand for these tools can dilute website traffic, and just ...
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Can Customer Behavior Outperform Demographics in Marketing? - Debbie Levitt from 2023-10-25T12:46
Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer's minds and avoid stereotypes in a customer-c...
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Can AI Help Create Content That Connects? – Abby Wood from 2023-10-18T09:00
It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? ...
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AI Marketing to Improve Productivity, Performance, and Profit with Chris Carr from 2023-09-27T10:00
Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, ...
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How to Get on Wikipedia: The Marketer’s Guide with Rhiannon Ruff from 2023-09-19T13:31:22
Looking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brook...
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Developing Buyer Personas That Actually Work with Ardath Albee from 2023-09-13T10:00
In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, an...
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Grow Your List and Your Business with Virtual Summits with Jennie Wright from 2023-09-06T12:21
Virtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don't understand what it takes to get real results. But ...
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Celebrating 500 episodes of the Agents of Change Podcast with Rich Brooks! from 2023-08-30T10:00
What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best alternative to a website? - If you could have...
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How to Implement AI in Your Business (and Marketing!) with Rebecca Emery from 2023-08-23T11:45
Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valua...
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Mastering GA4 with JJ Reynolds from 2023-08-16T10:00
You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to k...
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Reflections on MAICON: 4 Agency Owners Weigh In from 2023-08-09T12:22
“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent M...
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Creating New Channels for Conversions with Ihor Sokolov from 2023-08-02T11:58
Usually when we talk about CRO or conversion rate optimization, it's about optimizing paths you already created. You run an a/b split test on landing pages, headlines, photos, button color, and ...
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Moving Beyond Generative AI with Katie Robbert from 2023-07-26T14:47
With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business wo...
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How to Better Target Your Ideal Customers with Google Ads with Brooke Osmundson from 2023-07-19T12:18
Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And this week’s guest is just the person to get yo...
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Neurohack Your Way to Better Marketing with Lauren Alexander from 2023-07-05T10:00
Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexande...
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Which Google Ads Are Best for Your Business Today? with Jill Saskin Gales from 2023-06-28T10:00
Whether you’re looking to launch your first Google Ads campaign, or you’re dealing with plateaued results, you may be wondering how to better tap into Search, Display, Discovery, Shopping, and V...
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What AI Thinks About Your Latest Zoom Performance with Rachel Cossar from 2023-06-21T12:40
Did you know that where you position yourself in the frame during virtual meetings can impact how others perceive your level of authority? Even things like facial expression and hand movements –...
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How to Attract Higher-Paying Clients Through Better Content with Martin Huntbach and Lyndsay Cambridge from 2023-06-14T01:49
It's time to level up and start attracting better, higher-paying clients! Many people don't realize that they need to drastically change their approach to content creation in order to see differ...
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Skyrocket Conversion Rates at Your E-commerce Store with Anatoliy Labinskiy from 2023-06-07T10:00
Whether you’re a small business owner or a marketer, we’re always looking for the secrets to transforming your online business into a conversion powerhouse. Anatoliy Labinskiy is here to dive in...
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How to Grow Your Podcast with Jeff Dolan from 2023-05-31T10:00
Podcasting can be a powerful marketing channel, but how do you grow an audience? What type of podcast format would work for your business? How to you grow your listenership? In this week’s episo...
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The 13 Lenses of Compelling Content Creation with Konrad Sanders from 2023-05-17T13:07
Is your content creation falling flat? Maybe you’re trying to close the sale at every stage, when instead you should be “selling the next step.” Konrad Sanders, the creative copywriter, is here ...
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Growing Your Business on YouTube (When You're Not a YouTuber) with Augie Johnston from 2023-05-10T10:00
With more than 2 billion monthly active users, YouTube is a potent platform for content marketing. Discover how to create videos that get discovered, get clicked, get watched, and drive qualifie...
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The Pros and Cons of AI Generated Copy with Mike Kim from 2023-05-03T10:00
As AI technology—such as ChatGPT and Google’s Bard--continues to advance, it presents both opportunities and challenges for businesses looking to create compelling content that resonates with th...
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The Three Legs to Better Search Visibility with Damon Burton from 2023-04-26T13:06
If you want your website or business to reach its full potential, optimizing for search engines (SEO) is essential. Crafting content that speaks directly to the needs of your target audience and...
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Humanize Your Brand with Better Email Marketing - Alyson Lex from 2023-04-19T12:25
Email marketing is a cost-effective way for businesses to directly connect with customers, increase brand awareness, drive website traffic, and boost sales. It also provides valuable insights in...
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Drive More Sales Through Online Courses with Sandra Scaiano from 2023-04-12T10:00
Courses are the ultimate way to connect your business with others. By using them as a vehicle for content, you can extend what your company does beyond teaching and selling - like generating lea...
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How Website Personalization Drives Conversions and Sales with Eric Melchor from 2023-04-05T13:31
Personalizing your website can be a game-changer for small businesses. It allows you to create a customized experience for every visitor, boosting engagement and conversions. With personalized c...
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Wrapping Your Head Around GA4 - Josh Cuttill from 2023-03-29T10:00
Confused by GA4? Feeling overwhelmed by the loss of Universal Analytics? You’re not alone! But GA4 offers powerful new tools for mapping and improving your customer’s journey through your websit...
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Should AI Write Your Content? - Jeff Coyle from 2023-03-22T10:00
AI (Artificial Intelligence) is quickly becoming a major force in the content marketing landscape. Although it holds exciting potential, its misuse remains prevalent. Jeff Coyle from MarketMuse ...
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Homepage Essentials: Winning Business from Page One from 2023-03-15T09:00
A website homepage serves as the digital front door to any business or organization’s online presence. It is the first impression that a visitor has of the brand, and it can make or break their ...
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How to Humanize Your Sales Funnel - Anne Popolizio from 2023-03-08T11:00
Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don't know where to start? Make it more personable and captivating with Anne Po...
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Psychological Triggers That Get People to Buy - Daniel Daines-Hutt from 2023-03-01T11:00
Copywriting isn't just about tips and tricks. It's understanding what drives people to decide, purchase, or act. Knowing the psychology behind behavior can be a powerful tool in helping to remove b...
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How to Create Topic Clusters That Skyrocket Your SEO Ranking - Joshua George from 2023-02-22T13:36
Stop letting search engines struggle to understand your website's architecture - get ahead of the game with topic clustering! SEO expert Joshua George is here to explain why these clusters will mak...
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Four Steps to the Perfect YouTube Ad - Benjamin Jones from 2023-02-15T11:00
Bring new customers to your business with YouTube advertising! With just a few clicks, you can create eye-catching ads that reach potential customers on the world’s biggest video platform. Benja...
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Create Video Funnels with Facebook Ads - Jon Loomer from 2023-02-08T11:00
Uncover the secrets of driving success with your Facebook ads! Learn from Jon Loomer, a renowned Facebook expert. He provides simple yet effective tips to target and engage an audience that you ...
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How AI is Changing Your Digital Marketing - ChatGPT from 2023-02-01T16:53
How best to use AI in your digital marketing? We go straight to the horse’s mouth with this interview with ChatGPT.
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SEO for Videos: Get Your Videos Seen - Atiba de Souza from 2023-01-25T18:00
What’s the point of videos no one ever sees? In this episode we share how to optimize your videos for the search engines. https://www.theagentsofchange.com/471
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SMS Marketing: Understanding Consumers Preferred Channel - Aaron Weiche from 2023-01-18T20:11
If you’re not allowing customers to communicate with you via SMS, you’re losing out on potential business. Here’s how to get started. https://www.theagentsofchange.com/470
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The B2B Digital Marketing Playbook - Aaron Marks from 2023-01-09T19:49
Discover the challenges and opportunities facing digital marketers in the B2B space and how to generate more leads online. https://www.theagentsofchange.com/469
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Should You Refocus Your Content on Search? - Meg Casebolt from 2023-01-03T15:14
Find out why leading marketers are more focused on search optimized content than social content, and why it might make sense for you, too. https://www.theagentsofchange.com/468
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Should You Still Be Marketing on Twitter? - Brandon Cockrell from 2022-12-27T19:49
Twitter has been in the news lately, and not for the right reasons. As a marketer, should you abandon ship or stick it out? https://www.theagentsofchange.com/467
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How an NFT Business Actually Works [Case Study] - Michael Cirino&Harry Rosenblum Pt. 2 from 2022-12-20T14:50
Ever wonder how an NFT business might work in the long run? Today we sit down with St3ak founders to find out! https://www.theagentsofchange.com/466
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Title: The Business Case for NFTs and Web 3 - Michael Cirino&Harry Rosenblum Pt. 1 from 2022-12-14T15:17
Still trying to wrap your head around NFTs, blockchain, and the rest of Web 3? Today we break it all down for you! https://www.theagentsofchange.com/465
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What’s Working in Facebook Ads Now - Amanda Robinson from 2022-12-05T16:45
As your competitors scale back or abandon Facebook Ads, now is the best time to take advantage of less competition, and here’s how! https://www.theagentsofchange.com/464
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AI and the Future of Digital Marketing - Thomas Helfrich from 2022-11-22T18:49
Can a bot market better than you? Probably not, but discover how AI tools can make you a more effective marketer. https://www.theagentsofchange.com/463
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How SEO Informs Your Editorial Calendar - Sarah Panus from 2022-11-08T14:52
Struggling with consistent blogging? Discover how to use SEO and the FED method to create a year’s worth of valuable blog content. https://www.theagentsofchange.com/461
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The Business Case for Podcasts - Katie Brinkley from 2022-11-07T16:11
Discover all the different ways you can leverage a podcast to drive more business for your company https://www.theagentsofchange.com/462
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How to Earn Media Coverage and Build Your Business - Mickie Kennedy from 2022-11-01T15:42
Getting journalists to write about your company will be a lot simpler with a little bit of targeted research. Here’s how. https://www.theagentsofchange.com/460
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International SEO: How to Rank Anywhere! - Alexander Rehnborg from 2022-10-25T21:56
Ready to go global? Then your SEO better be ready for an international audience. Discover the opportunities and pitfalls to avoid in this week’s episode. https://www.theagentsofchange.com/459
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Your Website is Trying to Tell You Something…Are You Listening? - Matt Weber from 2022-10-18T18:17
If only your website could talk…but maybe it can! Discover how to understand what your website is trying to tell you. https://www.theagentsofchange.com/458
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Prepping Your Company for NFTs, Blockchain, and the Metaverse - Andre Kay from 2022-10-11T18:42
Have you been avoiding Web 3 for your business? Discover ways business are beginning to use the metaverse, blockchain, and NFTs to build customer loyalty. https://www.theagentsofchange.com/457
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How to Create a Winning Video Strategy - Ryan Koral from 2022-10-04T14:28
Are you looking for ways to grow your business? You might want to consider using videos. Videos can help you reach a wider audience, and they can also help you build a stronger relationship with yo...
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Videos that Build Your Following, Generate Leads, and Make Sales - Owen Video from 2022-09-28T14:11
Marketing videos are a great way to build your audience, generate leads, and close sales today…and there’s a strategy behind each approach. Video marketing expert Owen Video shares his secrets on w...
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How to Send Cold Emails That Get Read - Laura Lopuch from 2022-09-20T16:09:53
No one looks forward to cold emails, but what if you could write ones that get opened, read, and acted upon…in an ethical way? https://www.theagentsofchange.com/454
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Maximize Your LinkedIn Reach with These Algorithm Hacks - Andy Foote from 2022-09-13T13:08:29
LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts ...
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How to Repurpose Your Old Content to Get New Results - Yvonne Heimann from 2022-09-06T16:06:26
Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can fo...
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Choosing the Right Social Media Platform for Your Business - Phil Pallen from 2022-08-30T13:07:35
As a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen s...
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The Secret Power of LinkedIn Newsletters - Judi Fox from 2022-08-23T13:27:08
Few people are taking advantage of one of LinkedIn’s most powerful tools: the newsletter. Discover how to set one up to reach a whole new audience.. https://www.theagentsofchange.com/450
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Purpose-Driven SEO: The Link Building Strategy You’ve Never Heard Of - Dale Bertrand from 2022-08-16T15:01
Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your communi...
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Is Your Brand By Design or By Accident? - Bri Seeley from 2022-08-09T12:30:59
You have a brand, either by design or by accident. If it’s by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actuall...
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Developing a Social Media Strategy That Works - Jennifer Watson from 2022-08-03T12:47:48
Social media isn't a cure all, but it is about connection, community, brand building, and giving people access to your business. Done right, and it can attract the right customers to your business....
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LinkedIn’s Creator Mode: Building Your Thought Leadership - Kate Paine from 2022-07-27T13:00
What is LinkedIn’s Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online?
https://www.theagentsofchange.com/446
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Getting Started with Agile Marketing - Dorien Morin-van Dam from 2022-07-19T16:45:48
What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://www.theagentsofchange.com/445
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Building a Better Online Sales Funnel - Alisha Conlin Hurd from 2022-07-12T19:23:01
The buyer’s journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the ...
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How to Mine Other Industries for Breakthrough Ideas - Mary Cate Spires from 2022-07-06T14:44:24
Are you looking for a fresh approach to your marketing or business? Stop looking at your competitors and discover how to mine ideas from other industries. https://www.theagentsofchange.com/443
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Do You Need to Pay Attention to Web3? (Cryptocurrency, NFTs, and the Metaverse…oh my!) - Rich Brooks from 2022-06-29T14:51:17
Social media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://www.theagentsofchange.com/442
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How (and When) to Take a Stand on Social Media - Brooke Sellas from 2022-06-08T15:53:58
Consumers want to work with companies that align with their values. How can you take an authentic position in social media and beyond? https://www.theagentsofchange.com/441
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Is Your Brand Message Broken? - Kate DiLeo from 2022-06-01T13:43:18
Discover how to deliver a clear brand message that’s on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440
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How Web Design Impacts Conversion Rates - Ross Davies from 2022-05-25T13:06:15
If you’re not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. https://www.theagentsofchange.com/439
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How to Monetize Your Instagram Marketing - Ariel Carr from 2022-05-17T19:09:43
Discover the different ways you can monetize your time on Instagram, and where to get started if you’re just starting out. https://www.theagentsofchange.com/lima https://www.seniorcaremarketingsumm...
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Getting Started with TikTok Marketing - Austin Armstrong from 2022-05-10T18:39:30
If you’ve never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for your company. https://www.theagentsofchange.com/437
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Creating a Customer-Centric E-Commerce Experience - Matt Edmundson from 2022-05-04T13:24:54
Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.
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Adding Humor and Creativity to Your Marketing - Saul Colt from 2022-04-26T17:28:30
How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435
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The 4 Buckets of Successful Facebook Ad Campaigns - Jennifer Spivak from 2022-04-19T21:40:12
Struggling to attract new clients using Facebook Ads? Check out this more “personal” approach to messaging that’s working for businesses that embrace it. https://www.theagentsofchange.com/434
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How to Build Anticipation into Your Marketing Campaigns - Reese Spykerman from 2022-04-13T14:42:18
What’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to t...
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What is Inclusive Marketing? (And how do I get started?) - Lola Bakare from 2022-04-06T14:44:18
What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange.com/432
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Content Marketing for E-commerce: Getting Those Cash Registers Ringing - Jessica Totillo Coster Totillo Coster from 2022-03-30T16:22:54
Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431
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How to Generate More High Quality B2B Leads Online - Pam Didner from 2022-03-23T14:37:55
Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom ...
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Can AI Write All Your Content Marketing? - James Scherer from 2022-03-15T17:00:41
How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https://www.theagentsofchange.com/429
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How to do LinkedIn Outreach…The Right Way - Bill McCormick from 2022-03-08T19:13:40
Most LinkedIn connection attempts fall flat. Discover a more effective, more human approach to prospecting and networking on LinkedIn. https://www.theagentsofchange.com/428
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Adding Diversity to Your Influencer Marketing - LaToya Shambo from 2022-03-02T19:23:34
Do the influencers you work with all look alike? Discover the benefits and challenges to diversifying the influencers who help you reach your audience. https://www.theagentsofchange.com/427
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Website Accessibility: Making Your Site ADA Compliant from 2022-02-23T15:07:29
Making your website accessible for one segment of society improves its usability for everyone. Discover what it takes in this week’s episode. https://www.theagentsofchange.com/426
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Should You Delete Your Facebook Business Page? - Jenny Karn from 2022-02-16T14:29:55
Is it time to trash that under-performing Facebook business page? If so, what happens next? And what are the alternatives? https://www.theagentsofchange.com/425
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FFMEP Turns 100! from 2022-02-14T14:16:41
This week on Fast Forward Maine we look back on 100 episodes. https://www.fastforwardmaine.com/100
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The HERO System for Creating Viral Videos - Matt Johnston from 2022-02-09T15:15:54
If you’re looking to create viral videos that turn viewers into buyers, then you’ll want to discover the HERO system for videos that convert.
https://www.theagentsofchange.com/424
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How to Get the Most Out of Your Explainer Video - Derek Gerber from 2022-02-02T17:52:04
Explainer videos can quickly demystify complex ideas, engage your audience, and improve your SEO. What goes into an effective explainer video? Find out here!
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A 30 Day Content Plan in Just 30 Minutes?!? - Allie Martin from 2022-01-26T17:00:43
Creating a content marketing plan seems like a colossal project, but here’s how you can create a one-month plan in just 30 minutes…or your next pizza is free!
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The B2B Digital Marketing Handbook - Ken Marshall from 2022-01-18T20:10:30
Marketing a B2B company online is different than marketing a B2C company. Discover the tactics, platforms, and strategy that will help you generate leads and sales.
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Marketing CBD, Cannabis, and Controversial Products Online - Shayda Torabi from 2022-01-11T17:08:13
Discover how to market controversial products like cannabis or CBD online…what works and what you can get away with.
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The 7 Core Elements of Successful SEO - David Finberg from 2022-01-05T17:58:25
Discover the 7 core elements that dictate where you show up on Google, and tips on how to improve each one.
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How to Get Your Content Into Google Discover - Kyle Brady from 2021-12-28T14:18:44
Google Discover can help you reach new audiences, but you’re going to need to optimize your content and website to get in there. Here’s how.
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How To Sell (More of) Your Stuff on Amazon - Jeff Lieber from 2021-12-21T21:40:37
If you’re selling product, you can’t ignore Amazon. Discover how to optimize your listings, run ads, and sell more stuff.
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Creating Videos that Stop the Scroll from 2021-12-14T16:31:28
If you’re looking to increase engagement and get viewers on social to “stop the scroll”, then video is where you need to be focusing your marketing efforts. According to Lauren Schwartz of The L...
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Everything New in Pinterest – 2022 from 2021-12-08T17:09:02
Pinterest has undergone a few major changes lately, and the word on the street is, quality over quantity will get you favored these days. Pinterest expert and friend of the show, Alisa Meredith,...
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Getting Your Marketing in Order – Bear Wade from 2021-12-01T17:00
If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one...
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Do You know what time is the right time to run Google ads? - Michael Buzzinski from 2021-11-10T05:00
When it comes to paid ads, the old saying still holds true, “don’t put the cart before the horse.” Simply put, the most important thing to remember is to make sure that customer journey and sale...
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New Psychological Hacks to Get Your Customers to Take Action - Nancy Harhut from 2021-11-03T13:00
Do you want to know what makes your audience tick? How to persuade them to take action? Today we'll be diving into some recent research into human psychology and provide some specific examples h...
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Do You Have All Four Ingredients to Successful SEO? - Dmitrii Kustov from 2021-10-27T13:39:34
Stuffing keywords and STILL not seeing results worthy of your effort? Declared the “SEO rockstar” by the American Marketing Association, SEO expert Dmitrii Kustov...
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How to Build Your Email List with Your Best Prospects - Teresa Heath-Wareing from 2021-10-20T13:41:47
Whether you're starting from scratch or your email list has gone dormant, Teresa Heath-Wareing knows the best way to build it up and fill it with your ideal customers. Discover proven methods fo...
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Auditing Your Content for SEO Success - Travis McKnight from 2021-10-13T13:58:32
How do you get to the first page of Google? No, it's not practice. It's content. You need to have the highest quality content that answers your ideal customer's biggest challenges. But how do yo...
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Is Your Brand Boring? - Denise Blasevick from 2021-09-29T12:44:02
If you want to stand out online it all starts with your brand and your branding. If your branding is boring then your ability to attract the right type of clients and generate leads is going to ...
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What Your Customer Can't Tell You - Melina Palmer from 2021-09-22T13:00
Your customers and prospects buy--or don't buy--for reasons they themselves don't always understand. In this episode, we speak with behavioral economics consultant Melina Palmer.
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The Five Step Process to Creating Videos That Engage Your Audience - Krista Mashore from 2021-09-09T13:00
Discover the five step process to create videos that will engage your audience. Krista Mashore walks us through the process of creating videos for the pre-funnel engagement.
https://www.t...
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Rethinking the Marketing Funnel - Brendan Hughes from 2021-09-01T15:00
Whether you call it the “buyer’s journey” or the “sales funnel”, the messaging for each stage needs to be appropriate. Discover what type of messaging and ads wor...
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How to Be Funny In Your Marketing - Allie LeFevere from 2021-08-25T14:00
Maybe you think you're not funny. Or that your offering doesn't lend itself well to humor. Well, in this episode we're going to try and bust those myths and explain why and how to use humor in y...
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The Ultimate Marketing Engine - John Jantsch from 2021-08-18T14:30
John Jantsch of Duct Tape Marketing is back, and we're breaking down The Ultimate Marketing Engine! This is a fresh take on marketing and business that you won't want to miss!
https://www...
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Using "Small Data" to Improve Your Marketing Results from 2021-08-11T14:00
Everybody...
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How to Be Remarkable: Standing Out Online and Off from 2021-07-22T17:41:10
What makes you remarkable? What makes your company remarkable? If you're not sure, in this episode I'll share with you my Remarkability Formula; a process to help you uncover what's remarkable i...
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What You’re Getting Wrong About Facebook Ads (And How to Fix It) from 2021-07-14T13:41:46
If you're not getting the results you expected out of your Facebook Ads, this is the episode for you. From identifying objectives to organizing Ad Sets, this episode has it all! Expect to get im...
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How to Develop Your Personal Brand - Mike Kim from 2021-07-07T13:50:34
Developing a personal brand isn't just for thought leaders and influencers. Everyone, especially owners, entrepreneurs, and marketers, can benefit from developing a personal brand. In this episo...
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The Psychology of Successful Social Media Marketing - Stephanie Scheller from 2021-07-01T14:07:03
Social media marketing isn't just about "chasing the algorithm." With that approach you'll always be one step behind. Instead, understanding what motivates people and what engages them is the fi...
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How to Tell Better Stories through Structure - Tamsen Webster from 2021-06-23T13:35:43
Stories move people to action. They change the world. But what if you're not a "born storyteller?" In this episode, Tamsen Webster shares a structured approach to storytelling that will have you...
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Google Posts: Think Conversion, Not Optimization - Greg Gifford from 2021-06-09T13:33:03
Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford on how to leverage the different types of pos...
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How to Differentiate Yourself Online and Off - Forrest Dombrow from 2021-05-26T04:00
All customers want and expect certain things from the businesses they conduct business with, good service, efficiency and friendliness, just for starters. But what else can you, as a product or ...
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What You Need to Know About GA4 – The Next Google Analytics - Mercer from 2021-05-19T14:29:47
Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standa...
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How to Generate a Year of Content in Just One Day - Shaina Weisinger from 2021-05-12T04:30
We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the s...
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The Expert’s Guide to Google My Business in 2021 - Ben Fisher from 2021-05-05T04:00
If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your c...
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The Pros and Cons of Marketing Automation - Kelsey Jones from 2021-04-28T04:00
In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfu...
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Why Most Content Marketing Sucks (and what to do about it) - Will Francis from 2021-04-21T13:24:16
Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up o...
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Why You Need Microsoft Ads Now – The “Bing Ads” Breakdown - Lisa Raehsler from 2021-04-14T13:57:17
When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don’t dismiss the power of Microsoft’s Bing. What many don’t realize is...
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The Psychology of Successful Websites - Wes McDowell from 2021-04-07T15:11:26
As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer’s shoes by zeroing in on thei...
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The Right Way to Work with Influencers - Jason Falls from 2021-03-31T14:07:23
In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thru...
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What is the ROI of Your SEO? – Roger Bryan from 2021-03-24T13:33:10
Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be s...
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How to find and close your content gaps – Alex Valencia from 2021-03-17T15:38:40
How do you know if you have a content gap on your website? How can you find and fix what isn’t actually there? In this week’s episode, Alex Valencia shares with us how you can do a competitive a...
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How Do You Optimize for Mobile-First SEO? – Cindy Krum from 2021-03-10T13:42
It’s no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and in order to ensure...
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How Web Stories Can Drive Massive Traffic to Your Site – Andrea Volpini from 2021-03-03T14:47:52
It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how ...
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How to Run an SEO Audit with Actionable Results - Areej Abuali from 2021-02-24T15:57:44
When it comes to navigating the world of SEO, it’s an everchanging landscape. There are definitely some hard and fast rules that everybody follows, and then you have a few people making their ow...
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John Lee Dumas on the Common Path to Uncommon Success - John Lee Dumas from 2021-02-17T05:30
When it comes to inspiring others to dig deep to find their passions and turn them into success, John Lee Dumas - the Entrepreneur on Fire - is the luminary that immediately comes to mind. JLD i...
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Instagram for B2B (Not a Typo) - Jenn Herman from 2021-02-10T15:54:47
Whenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guides feature, we called on our good friend and...
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How Marketers Can Use the Clubhouse App – Mike Stelzner from 2021-02-03T15:58:53
Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business professionals – and well-known names - were flo...
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Email Marketing Strategies for 2021 – Jenna Tiffany from 2021-01-27T17:16:33
We often discuss the importance of email marketing on this podcast, and this episode is no different. There is no other platform that allows you to own your continually curated list, and no fear...
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Understanding Your Marketing Chain Value – Dustin Clark from 2021-01-21T16:35:31
What metrics are your company looking at to gauge your performance - and that of your clients - when it comes to marketing? How could you do a better job marketing, measuring and reporting those...
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How to Purge Your Blog of Underperforming Posts - Rich Brooks from 2021-01-13T05:00
Have you noticed that your blog traffic is dropping off? Or that certain posts aren’t bringing in as much traffic as they used to? Perhaps you’ve been blogging since 2005 and you’ve got a lot of...
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Digital Outreach Tactics That Actually Work – Rand Fishkin from 2021-01-06T17:11:11
As marketers and business people, we’ve all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try for an introduction? We certainly don’t wan...
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How to Leverage Virtual Networking for Future Success - Christel Wintels from 2020-12-30T16:10:22
This past year has been hard for networking, especially those that rely on that and referrals for their own business’s survival. So how can you continue to network when you can go out there and ...
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What Colors, Imagery, and Animals Will Perform Best Next Year in Social Media? – RJ Talyor from 2020-12-23T16:23:48
Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI ...
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9 Things to Consider for Your Next Digital Marketing Budget - Rich Brooks from 2020-12-16T15:54:39
Are you putting together next year’s marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be?
...
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How to be a Profitable Podcast Guest – Kristin Molenaar from 2020-12-02T15:32:28
Like many business owners, you’re most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your vi...
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Improve and Leverage the Marketing Resources You Already Have – 360 Marketing Squad from 2020-11-25T15:35:37
What’s better than one social media marketing expert? How about 4 of them teaming up to create a Marketing super team known as “The 360 Marketing Squad”. Covering all aspects of Instagram, Face...
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Marketing and The Science of Behavioral Change – Sean Doyle from 2020-11-18T15:58:46
If you’re a baseball fan, you know that for the pitcher, pitching isn’t just about their arm speed. There are far more processes that must all come together to mak...
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How to Build Relationships Online…The Right Way – Annelise Worn from 2020-11-12T14:26:15
Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that share similar interests, live close to us, o...
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The Marketer’s Guide to Instagram Reels – Sue B. Zimmerman from 2020-11-04T16:15
There’s no better time to explore how your small business can use Instagram Reels as a part of your marketing strategy. Reels is the newest way for you to create entertaining 15-second multi-cli...
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How to Make Emotional Connections Online - Kevin England from 2020-10-28T14:25:55
Making connections is an important aspect for all businesses, and we often rely on face to face and in person opportunities to achieve this. But in a time like this with COVID-19, when social di...
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How to Get Earned Media and Inbound Links with HARO - Greg Heilers from 2020-10-21T14:04:22
If you fancy yourself a bit of an expert in your field and are looking for yet another opportunity to get your name out there and build brand awareness, consider leveraging the power of sites su...
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The Latest Changes in Local SEO - 2020 - Derren Shaw from 2020-10-14T16:22:43
Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious thing...
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Content marketing is about creation, curation,&channels - Rich Brooks from 2020-10-01T15:31:46
This week we've got a two-fer for you. I've got John Paglio from flyte talking about SCHEMA: what it is, why you need it, and how to implement it on your site.
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How a Mastermind Helps Your Business Grow - Rich Brooks from 2020-08-19T14:50:35
Do you ever wish you could get free business advice from someone in your industry, or who has been through what you’re going through now? The answer may be in joining or starting a mastermind. W...
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What Does Influencer Marketing Look Like In the Real World? – Mike Allton from 2020-08-12T17:25:10
Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Inf...
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How to Do Keyword Research for Any Industry – Cyrus Shepard from 2020-08-06T17:00
Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means...
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How to Inject Creativity Into Your Next Marketing Campaign – Caitlin Halpert from 2020-07-29T14:30
Like every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can a...
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How to Write Emails That Your Customers Want to Open – Tarzan Kay from 2020-07-22T14:58:56
So there's lots of different things to be looking at when you're doing email marketing, but I would definitely say those replies are the most important part. And when you see a lot of people rep...
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Why Renting an Email List Isn’t As Shady As It Sounds – Doug Morneau from 2020-07-08T14:35:44
If you’re an ethical marketer, you know that buying an email list is considered “shady” and Email Service Providers such as MailChimp won’t allow you use use purchased lists on their platform. B...
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Is influencer marketing right for your business? - Neal Schaffer from 2020-07-01T16:49:40
In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and de...
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How to Set Up a Facebook Chatbot for Your Business – Kelly Mirabella from 2020-06-25T14:20:02
The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations th...
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It's here! Episode 350! from 2020-06-18T13:49:40
It's crazy to think that we've done 350 episodes of the Agents of Change podcast. That's nearly 7 years of content for a weekly podcast.
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AOCP BLM Special Message - Rich Brooks from 2020-06-16T14:31:31
In this episode I share how my thinking on “Black Lives Matter” vs. “All Lives Matter” has evolved.
Not usually the material we cover on the Agents of Change podcast, but I’m realizing ho...
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How to Create Compelling and High-Demand Courses – Steve Nixon from 2020-06-10T16:29:50
If there’s anything this world of technology has taught us, it’s that learning isn’t just limited to the classroom. Creating online courses to teach people is proving to be not only an effective...
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Digital Marketing Tactics for Niche Businesses – Ana Raynes from 2020-06-03T14:06:57
When it comes to creating the content on your website that will probably rank well and drive leads, it's got to be a combination of doing a little bit of keyword research, but also paying attent...
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How to Create the Perfect LinkedIn Profile – John Nemo from 2020-05-27T14:39:40
LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly...
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Giving your creativity a helping hand using apps & templates - Jeff Sieh from 2020-05-20T14:15:29
Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the ladies - living proof of that. He shares some great tips and tricks that he uses to boost his creativity.
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How to Use Neuromarketing in Your Digital Marketing – Felix Cao from 2020-05-13T14:18:32
Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda...
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How to Create Talking Head Videos That Don’t Suck – Ed&Dave from 2020-05-06T14:54:12
Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies...
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What’s the Best CRM for Your Business? – Steph Nissen from 2020-04-29T15:57:29
Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Ste...
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Nurturing Resilience In Yourself and Your Team During a Crisis - Dr. Robert Brooks from 2020-04-22T14:20:19
How to Repurpose Your Content for Better ROI – Kim Garst from 2020-04-15T15:16:51
There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it’s a blog post, a podcast, or an infographic, that’s done r...
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Lessons learned – in life and business – from Guy Kawasaki from 2020-04-08T15:49:51
Have you ever sat down and thought about all of the life lessons you know now, but wish you knew when you were just starting out? Do you have some sage advice you’d like to pass on to a budding ...
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How to Crush It on LinkedIn [Experts Tips and Secrets] - Viveka von Rosen-Martin from 2020-04-01T14:45:27
Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you’ve got to stay in the loop and keep your profile and content fresh to make sure you’re c...
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How to Marketing During the Coronavirus - Rich Brooks from 2020-03-25T12:47:43
This is a special episode of The Agents of Change Podcast. I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone w...
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How to Generate Insane Engagement on LinkedIn - Gaetano DiNardi from 2020-03-18T08:00
Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But G...
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DIY SEO – You Can Do It! – Matthew Woodward from 2020-03-11T19:40:18
If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business. But when it comes to SEO, this can seem...
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How to Create Content That Works for Search and Social – Melissa Sciorra from 2020-03-04T16:28:53
When it comes to digital marketing, content is king. But it’s also difficult and time consuming to create. So how can you create content that works well in both search and social? Melissa Sciorr...
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Sell (and Market) the Way Your Customers Want to Buy – Kristin Zhivago from 2020-02-26T15:16:20
We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you ...
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Unpacking a Successful Facebook Ads Campaign – Jason Hunt from 2020-02-20T01:28:27
Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid?
In this week’s episode we unpack a wildly successful Facebook Ad...
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How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev from 2020-02-12T10:00
To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influ...
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Improving Customer Experience Online and Off - Jay Baer from 2020-02-05T17:08:41
If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than eve...
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How to Write for the Web with Conversational Copywriting – Nick Usborne from 2020-01-29T16:24:38
How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usb...
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Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda from 2020-01-22T16:01:29
When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. B...
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StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell from 2020-01-15T14:10:09
One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can re...
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How Sales Professionals Use LinkedIn for Prospecting - Thomas Libby from 2020-01-08T14:14:44
We’ve all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the sho...
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How to Integrate Online Video Into Your Marketing - Lou Bortone from 2020-01-02T16:21:31
Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer.
Ac...
Changes are coming for AOC in 2020 - Rich Brooks from 2019-12-18T16:14:22
You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.
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The Guide to YouTube Success in 2020 – Mike Stelzner from 2019-12-11T15:24:16
Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tact...
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Fresh Takes on Link Building and SEO – Jason White from 2019-12-04T15:23:19
Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s ...
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How to Discover the Language of Your Customers – Jeff Shaw from 2019-11-27T15:30:56
Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand message expert Jeff Shaw shares how to create i...
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How to Engage Your Audience Through Email Marketing – Jill Fanslau from 2019-11-20T16:55:23
By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few em...
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How to Use Video in Your Email Communications - Ethan Beute from 2019-11-06T15:46:20
We’re all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That’s great for one to many communication and marketing.
But how ab...
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Breaking down the mysteries of Facebook Ads - Amanda Robinson from 2019-10-30T17:02:34
If you find the process of Facebook Ads to be overwhelming, you’re certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson can’...
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Digital Marketing Questions from the Mailbag - Rich Brooks from 2019-10-23T13:18:18
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What Works NOW in Local Search - John Paglio from 2019-10-15T19:04:58
Five (important) takeaways from the Agents of Change conference - Rich Brooks from 2019-10-03T14:21:22
One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.
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Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson from 2019-09-26T15:28:36
By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-b...
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How To Optimize for Voice Search (Alexa, Siri, and Google Assistant) – Courtney Cox Wakefield from 2019-09-18T18:40:07
Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sen...
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How to Price Your Products and Services – Paul Klein from 2019-09-10T18:09:30
One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s posit...
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How to Price Your Products and Services – Paul Klein from 2019-09-10T18:09:30
One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s posit...
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How to Price Your Products and Services – Paul Klein from 2019-09-10T18:09:30
One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s posit...
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How to Turn a Profit with Your Podcast – Ben Shapiro from 2019-09-04T14:46:33
Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audie...
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How to Market with Facebook Groups: A Video Teardown – Bella Vasta from 2019-08-28T15:21:48
Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru ...
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How to Create and Market Your Own Online Courses - Janelle Allen from 2019-08-21T13:50
If you’ve been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they’re having and know definitively...
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How to Generate Leads and Sales with Live Video - Monique Johnson from 2019-08-14T16:10:45
We are living in an age of video, and it’s only continuing to grow. With mobile devices making it easy and convenient to consume video content, they’re aso making it easy to create and distribut...
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How to Launch, Market, and Monetize Your Podcast - Laura Pence Atencio from 2019-08-06T16:00
You’ve decided to start a podcast - Congratulations! Maybe you’ve already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. Bu...
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How to Drive More Foot Traffic to Your Local Business – Stacy Tuschl from 2019-07-31T13:59:05
Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assume that people already know who we are, and a...
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The Secrets to Running a Successful Paid Search Campaign – Tim Jensen from 2019-07-23T18:47:34
With paid search advertising continuing its rapid growth, it’s becoming more competitive and more difficult to generate great results. That’s where Tim Jensen comes in, to help you inject innova...
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How to Redesign Your Website The Right Way – Chris Dayley from 2019-07-17T14:24:04
When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that’s going to give off not only a different look, ...
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Getting Started with Google Data Studio - Mercer from 2019-07-10T15:29:24
We’ve been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step, but any measurement marketing ex...
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SEO for E-Commerce and Shopping Sites – Dale Bertrand from 2019-07-02T20:12:45
With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online. And with Google’s current algorithms, good guys really do finish first. So exper...
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The 3 Identities of Every Brand (Even Yours) – Mike Kim from 2019-06-25T17:10:59
Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire...
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Business Advice for My Younger Self - Rich Brooks from 2019-06-18T19:14:50
Business advice I'd give my younger self
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How, Why, and When to Hire an Executive Assistant – Jess Lindgren from 2019-06-11T19:28:59
Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things....
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Using video to grab attention&boost brand awareness – Pat Lemieux from 2019-06-04T19:32:47
We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only som...
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How to Use YouTube to Boost Your SEO – Jessica Stansberry from 2019-05-29T13:55:03
Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even search...
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How to Build Your Brand and Authority with Video – Amy Landino from 2019-05-22T14:04:41
These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conver...
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Getting Started with Chatbots and Marketing – Carrie Gottschalk from 2019-05-15T14:18:50
As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your market...
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Selling for Introverts: How to Close More Sales – Matthew Pollard from 2019-05-07T14:26:59
Whether you were born with the “gift of gab” or not, there is no excuse when it comes to why you’re not killing it in the sales game, according to Matthew Pollard. Regardless of your industry, i...
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What’s New with LinkedIn - Michaela Alexis from 2019-04-30T19:40:22
LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses mak...
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How to Stand Out with Facebook Video Ads - Andrew Hubbard from 2019-04-23T17:48
Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be able to connect with your audience through v...
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How to Build Your Business with Podcasting - Matt Johnson from 2019-04-16T13:52:09
Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you’re on. As a podcast expert, Matt Johnson teaches that everything comes down to the f...
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How to Create Sales Funnels in Your Blog - Leslie Samuel from 2019-04-09T15:27:11
If you’ve been think about creating a blog and aren’t sure where to start, Leslie Samuel can teach you how to become a blogger and create content that inspires others and keeps your audience com...
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How to Advertise and Market on Quora - JD Prater from 2019-04-02T16:00
Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand...
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How to Amp Your Content and Reach More People - Daniel Daines-Hutt from 2019-03-26T16:00
With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention a...
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How to Create a Scalable Plan for Content Marketing - Melanie Deziel from 2019-03-19T13:03:11
One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the cont...
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"Alexa, help me grow my business" | Alexa Flash Briefings - Jen Lehner from 2019-03-12T15:38:53
If you’re looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the newest tool, Alexa Flash Briefin...
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How to Implement the 90/10 Rule for Better Marketing Results from 2019-03-06T13:38:14
Being everywhere doesn’t necessarily get you anywhere, or so says Andrew and Pete, so they’ve created a 90/10 rule that they believe is the backbone to great content marketing strategies. Rather...
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How to Be Authentic in the Digital Age from 2019-02-27T14:35:08
What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any sm...
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The Secrets of Videos That Sell - Marcus Sheridan from 2019-02-20T11:00
Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow. Listen
Facebook Chatbot Strategies for E-Commerce Sites - Steve Chou from 2019-02-12T21:04:50
Steve Chou has cracked the code on how to effectively communicate with his customers online.
By successfully utilizing Facebook Messenger’s marketi...
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What’s Working Now for Marketing Your Local Business from 2019-02-06T06:00
After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing...
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LinkedIn Ads: Everything You Need to Know - AJ Wilcox from 2019-01-29T16:10:04
When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerou...
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How to Get More Views on YouTube from 2019-01-23T16:00
If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than...
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Why Empathy and Storytelling Should Drive Your Marketing - Michael Brenner from 2019-01-09T14:46:01
The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need.
How to Create Pillar Content for SEO - Christine Whittemore from 2019-01-02T17:25:37
As you know, SEO is constantly evolving. When I first started blogging, short posts (under 500 words) that narrowly answered a question was the secret to page one success.
However,...
The Psychology Behind Better Conversion Rates - Nancy Harhut from 2018-12-19T16:08:37
When you think about it, in marketing what we’re really trying to do is influence people’s behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want ...
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Facebook Video: The Good, The Bad, and the Really, Really Ugly from 2018-12-11T17:20:12
Facebook Video: The Good, The Bad, and the Really, Really Ugly from 2018-12-11T17:20:12
Marketing on a Budget - Rich Brooks from 2018-12-07T20:08:35
Budgets sound cheap. Budget travel, budget hotel, budget wedding.
Budgets also sound restricting. What's the budget? Keep to the budget! Don't go over the budget!! But budgets are really ...
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Your Digital Marketing Needs to Change - Rich Brooks from 2018-11-28T16:45:35
Are you just going to “roll over” your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the ...
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How AI is Changing Digital Marketing Forever - Natalia Maynez from 2018-11-21T05:00
Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete? Instead of looking at the future of AI in the digital marketing space as something that’s eventually...
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Optimizing Your Website for RankBrain - Jeffrey Kranz from 2018-11-14T05:00
Have you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search ...
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Unlocking the Secret Power of Pinterest - Jennifer Priest from 2018-11-07T05:00
Pinterest is an underutilized tool in your social media toolkit. A pin has a much longer shelf life than a tweet or a Facebook update. Pinterest offers search engine optimization benefits that o...
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Targeting Cold and Warm Audiences with Facebook Ads - Andrew Bengel from 2018-10-24T04:00
Facebook’s ad platform gives you more control over your ad campaigns compared to any other platform out there. Whether you’re a pizza shop looking for more customers, or an online retail store l...
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Scientifically Proven Instagram Tactics Revealed! Scott Ayres from 2018-10-17T04:00
How many times have you read a blog post by a social media expert that told you to do one thing, and then listened to a podcast by another expert on the same topic that told you to do the exact ...
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How to Use IGTV to Build Your Business - Sue B. Zimmerman from 2018-10-10T04:00
With our social feeds clogged up and algorithms working against us, how can we engage our audience? Well, there’s a relatively new offering from Instagram that may provide the solution: Instagra...
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How to Generate Quality Leads at LinkedIn from 2018-10-03T23:47:09
By now it should be safe to assume most people are aware that LinkedIn has much more to offer than as just a place to park your resume. But don’t think it’s a free-for-all opportunity to spam th...
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How to Create Amazing Webinars That Grow Your Business from 2018-09-26T12:34:09
Webinars are a great way to grow and empower your community. When done creatively, they can also drive different revenue streams for your business. The very interactive nature of a webinar lends...
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Discovering Keyword Gaps for Small Business SEO from 2018-09-19T04:00
It can be difficult for small business to compete at Google against large corporations who have bottomless pockets and huge marketing teams. However, there are gaps—keyword gaps—that you can tak...
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Discovering Keyword Gaps for Small Business SEO from 2018-09-19T04:00
It can be difficult for small business to compete at Google against large corporations who have bottomless pockets and huge marketing teams. However, there are gaps—keyword gaps—that you can tak...
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Discovering Keyword Gaps for Small Business SEO from 2018-09-19T04:00
It can be difficult for small business to compete at Google against large corporations who have bottomless pockets and huge marketing teams. However, there are gaps—keyword gaps—that you can tak...
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Niching Down with Facebook Ads from 2018-09-12T04:00
When running ads for your business, where you target potential customers is just as important as who you target. Search engines like Google generate more direct sales because people searching th...
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A Real World Example of an SEO Makeover from 2018-09-05T04:00
You understand the importance of SEO for your business and its online visibility. But just throwing up a bunch of blog posts and articles isn’t nearly enough to get the job done in today’s crowd...
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How to Get Inbound Links for SEO - Gisele Navarro from 2018-08-29T04:00
The importance of building high quality links has never been greater. But you can’t fool Google…grabbing any and all links will not boost you in the search rankings.
You need to prove to ...
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How to Crush it in Local Search - Mark Collins from 2018-08-22T04:00
Local SEO is an effective way for businesses to promote their products and services to local customers online at the exact time they’re looking for them. By following a strategic formula that in...
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The Psychology of SEO - Jimena Cortes from 2018-08-15T04:00
If you’ve been in the business world and have a website, chances are you’ve been told the importance of good SEO. It’s also no secret that crafting a successful SEO strategy takes a great deal o...
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How to Run Your Own SEO - Rebecca Gill from 2018-08-08T04:00
Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er can learn to do this effectively themselves i...
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The Secret to Keeping Your Sales Funnel Flowing - John Lee Dumas from 2018-07-25T14:24:10
We’ve all thought at one time or another, if I could just come up with a great idea, it will sell itself and I’ll be rolling in money. Well, it’s not quite that simple. Sure, the idea is the imp...
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How Local SEO Can Supercharge Your Business - Joy Hawkins from 2018-07-11T14:40:24
Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they’re being found quickly in search engines. That’s why inco...
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How to Take a Sabbatical from Work - Rich Brooks from 2018-07-04T04:00
After 21 years in business, I finally decided to take a sabbatical. If you’ve been wondering if you can take a sabbatical, or how to make it happen, I’ll share my process in this episode!
How to Tell a Better Story in Marketing - Tamsen Webster from 2018-06-27T04:00
As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally. You s...
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How to Get Started with Chatbots: A Small Business Guide - Ethan Sigmon from 2018-06-20T04:00
Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way...
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How to Promote Your Local Business with Dorien Morin van Dam from 2018-06-13T04:00
Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you're trying...
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Community Building: How to Create a Movement Online - Dana Malstaff from 2018-06-06T15:25:22
Many of us have these grandiose dreams of having it all, the family and the career where we’re our own boss. Well it doesn’t have to be a dream, you can make that a reality if you take the right...
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How to Land Guest Posting Gigs: Secrets, Hacks,&Tips - Sana Choudary from 2018-05-30T15:28:06
If you’re already creating content for your own business, why would you want to seek out guest posting opportunities for other sites? Well, because guest posting is a creative and important stra...
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Pinterest Marketing for Bloggers - Julie Tran Deily from 2018-05-23T04:00
If you’re a business owner, chances are you’re already using Facebook ads as part of your marketing strategy. And the last thing you probably want to do - or have time for - is add yet another s...
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Getting Started with YouTube Ads - Jake Larsen from 2018-05-16T04:00
It’s pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your poten...
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How Artificial Intelligence and Machine Learning Impact PPC - David Szetela from 2018-05-09T04:00
Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than ...
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Geofencing for Small Business: Targeted Mobile Advertising - Justin Croxton from 2018-05-02T15:35:38
Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - it allows businesses t...
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Small Business Financials: What You Need to Know - Pam Prior from 2018-04-25T04:00
Not all entrepreneurs and business owners are also financial wizards. That’s why it’s vital to make sure you have a person on your team that can pick up that task and do it in a way that shares ...
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Pinterest Makeover - How to Clean Up Your Pinterest Account - Alisa Meredith from 2018-04-18T15:39:13
What happens when you let a Pinterest expert take over your business account? Rich Brooks found out the answer when he let Alisa Meredith do that very thing. The result: she helped him turn his...
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Influence Marketing: What You Need to Know - Angus Nelson from 2018-04-11T15:26:33
You don’t have to look far to find influencers. They’re the people that have established their own following through their use of tools like blogs and social media to let their followers know wh...
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The Improv's Guide to Engaging Marketing - Kathy Klotz-Guest from 2018-04-04T14:25:55
Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you’re never quite sure of the twists and turns you’ll take in the middle. We...
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A Marketer's Guide to Facebook Groups - Josh Stanton from 2018-03-28T04:00
Let’s say you’ve already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promote your brand, products, and services as wel...
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How to Market with Live Video - Nicole Walters from 2018-03-21T14:19:38
Almost all of the major social media platforms have added a live streaming feature, and marketers should be considering this an excellent addition to their toolbox. Given the way online users vi...
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How to Get the Most Out of Conferences - Rich Brooks from 2018-03-14T14:23:59
How to Get Started with a Virtual Assistant (VA) - Jess Ostroff from 2018-03-07T05:00
When you’re starting out with your business you’re doing it all; making phone calls, fulfilling orders, handling social media, accounting, making travel arrangements, and everything else in betw...
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How Chris Brogan Runs His Facebook Groups - Chris Brogan from 2018-02-28T05:00
A Facebook Group is a great way to create a community of like-minded individuals to create and keep a conversation going with little to no effort. The key is in setting certain ground rules and ...
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Conversion Rate Optimization (CRO): Turn a Donkey Into a Unicorn - Larry Kim from 2018-02-22T05:00
Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to...
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How to Survive Facebook's News Feed Changes - Brian Fanzo from 2018-02-14T05:00
Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between ...
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How to Build a Successful Facebook Group - Marc Mawhinney from 2018-02-07T17:13:47
A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup and manage a Group as small or as large as yo...
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Google Tag Manager 101 - How to Simplify Your Marketing - Charles Farina from 2018-01-31T15:54:15
Every dollar counts in today’s world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way ...
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How to Nurture Leads from Facebook Ads - Kamila Gornia from 2018-01-24T15:08:42
There’s a whole lot more to Facebook ads than just “boosting” a post. Just throwing money at Facebook isn’t the answer. Your business should have an end goal, and then a strategy in place for ho...
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YouTube Pre-Roll Ads: Targeting Your Ideal Customer - Jace Vernon from 2018-01-17T18:11:14
Currently one of the strongest - and often untapped - digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you wan...
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A Beginner's Guide to Selling on Amazon - Shannon Jones from 2018-01-10T05:00
In this digital world, e-commerce is here to stay. One of the biggest platforms for this is Amazon. So have you considered selling your business’s products on there?
Many businesses think...
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Facebook Video Ads - Dave Patton from 2018-01-03T18:56:56
The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where th...
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The New Rules of Email Marketing - Matt Montoya from 2017-12-28T14:59:08
By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients - and prospective cli...
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Small Business Marketing Challenges - Lou Zambello from 2017-12-20T14:58:30
There are many challenges that a small business will face today. How you overcome, improvise or jump those hurdles will say a lot about the direction your business is headed in.
Learning ...
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How to Create a Truly Successful Social Media Campaign - Amanda O'Brien from 2017-12-13T05:00
In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting - and retargeting - your audience will not lea...
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How to Build Your Email List - Rich Brooks from 2017-12-06T14:35:11
Why Customer Retention Beats Custom Acquisition - Joey Coleman from 2017-11-29T05:00
You’ve managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so much time, money and energy to acquire their c...
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The Small Business Guide to Paid Search - Adam Barker from 2017-11-22T05:00
In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more i...
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Online Video Marketing: Tools, Topics, and Platforms - Joel Comm from 2017-11-08T05:00
Using video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audien...
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Instagram Marketing for Your Small Business - Jenn Herman from 2017-11-01T04:00
Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really h...
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Instagram Marketing for Your Small Business - Jenn Herman from 2017-11-01T04:00
Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really h...
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How to Reach Millennials on Social Media - Kate Talbot from 2017-10-25T04:00
We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bites while still staying front of...
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LinkedIn as a Storytelling Platform - Kate Paine from 2017-10-18T14:31:42
Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few k...
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How to Use Video Everywhere Online - George B Thomas from 2017-10-11T14:28:47
How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel a connection with you. What’s a great way to...
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How to Build Trust Online and In Real Life - Jessika Phillips from 2017-10-04T14:25:54
How do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty through meaningful relationships, you reap the ben...
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Agents of Change Mailbag Episode from 2017-09-20T04:00
A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as well as a number of other digital marketing ...
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Facebook Ads for Brick and Mortar Businesses - Rick Mulready from 2017-09-06T04:00
More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share ...
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The Importance of Authenticity in Social Media - Melinda Wittstock from 2017-08-30T16:00
It’s a tale as old as time. For as far back as you can remember when you were a kid, you made friends by forming a connection with someone whether it be a shared interest or some other common or...
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How to Win at Local Search - David Mihm from 2017-08-23T04:00
Staying ahead of the Google algorithm curve can be frustrating. Just when you think you’ve made some headway, they change it again. You need to remember that what works on Google today may not w...
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The Power of Online Video: YouTube&Facebook - James Lamprey from 2017-08-16T04:00
Video is a great way to interact with your audience. Finding creative ways to reach your followers on all of the platforms they’re hanging out on and redirecting them to your YouTube channel can...
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How to Repurpose Your Content and Increase Your Reach - Ana Hoffman from 2017-08-02T04:00
You’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of t...
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Competitive Analysis and SEO: Beating Your Competition in Search - Jason McGovern from 2017-07-26T15:43:38
Times have certainly changed since the beginning of SEO, where the objective to winning the game was to just concentrate on a few keywords. Today, it’s also about researching your competitors - ...
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SEO for Growth - The New Rules of SEO - Phil Singleton from 2017-07-19T04:00
Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking t...
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How to Use Public Relations in a Digital Marketing World - Nikki Lamb Tudico from 2017-07-12T04:00
If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that...
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How (and Why) to Speed Up Your Website - Jon Henshaw from 2017-06-28T04:00
When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that’s not exactly true. Bogging down your website with images a...
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Marketing Dashboards for Measuring KPIs from 2017-06-21T04:00
A dashboard is an information management tool that allows you to take control of the business and dig deeper into the “how” and “why” of where it’s been and where it’s headed, by tra...
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What's New In YouTube SEO with Brian Dean from 2017-06-14T04:00
You may think that the same SEO tactics apply to all instances, but you’d be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking f...
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SEO Secrets for Small Business Websites - Eric Enge from 2017-06-07T04:00
Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a way they understand, they will buy your produc...
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How to Create High-Performing Content - Rebekah Radice from 2017-05-31T04:00
If you’ve been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you’re taking advantage of all the info your...
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How to Successfully Launch Your Podcast - Paul Colligan from 2017-05-24T04:00
Measuring the success of your podcast is more than just getting in the “New & Noteworthy” section at iTunes. And that means it’s more about getting people to actually subscribe to yo...
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Using Pinterest To Promote Events from 2017-05-17T04:00
Pinterest is the typically underutilized social platform that’s quickly gaining momentum. When you look at things it has over other social platforms – longevity of content visibility...
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Pinterest Marketing for B2B from 2017-05-10T04:00
If you think Pinterest is only for DIY-ers and the wedding industry, then you’re missing out. Pinterest is the underdog that is constantly proving itself as a valuable marketing tool for all kin...
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How Chatbots Will Grow Your Business from 2017-05-03T04:00
You can’t be everywhere at once, but wouldn’t it be nice if we could clone ourselves? Well, now you can…kinda. Using technology to interact with your customers via chatbots is the next big wave ...
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When Marketing Funnels Don't Work from 2017-04-26T04:00
Customarily, the way businesses generally go about things is to pump out large amounts of content through multiple channels - social media, email, paid advertising – and hope that does the trick...
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Getting Started with Instagram Stories from 2017-04-19T04:00
Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here’s the t...
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Finding Micro-Influencers to Grow Your Business from 2017-04-12T04:00
We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, “it’s all about who you know”, and there is a lot of truth in that...
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Do You Know Why Your Customers Chose YOU? with Liston Witherill from 2017-04-05T04:00
Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your cust...
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How to (Finally) Launch Your Business Podcast with Tyler Anderson from 2017-03-29T04:00
Like many business owners and entrepreneurs you're probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting?
Podcasting is ...
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How to Get Started with E-Commerce with Casey Armstrong from 2017-03-22T04:00
With worldwide ecommerce showing rapid growth, there’s no better time to think about expanding your business to include online sales. An ecommerce model can be an excellent choice for entreprene...
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How to Build Influence and Credibility with Twitter Chats with Madalyn Sklar from 2017-03-08T05:00
Twitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you’re participating or hosting. Don’t be intimidated, instead look at it as...
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Why Isn't Anyone Filling Out Your Contact Form? - Rich Brooks from 2017-03-01T05:00
Your website contact form is potentially your best source of quality leads, so when no one’s using it, you’re missing out on a lot of potential business. In this article, we’ll take a look at so...
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The Lead Machine: The Small Business Guide to Digital Marketing with Rich Brooks from 2017-02-15T05:00
So, it’s finally here. The Lead Machine.
The reason I wrote this book is because after twenty years, I’ve worked with an incredibly wide range of businesses. Marinas, psychologists, bed &...
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Pre-Influencer Marketing: Making Authentic Connections with Katey Dietz from 2017-02-08T05:00
It’s not an easy thing to ask for help, but it can be particularly important when you’re just starting out in business. It’s been said that the key to success - both in life and in business - is...
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Making a Personal Connection with Video with Amy Schmittauer from 2017-02-01T05:00
There is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earn...
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The Formula of Persuasive Landing Pages with Joanna Wiebe from 2017-01-25T05:00
Writing good copy is more than just coming up with a clever slogan or tagline, it’s really learning how you use your words effectively. It’s learning how to peel back the layers to your “problem...
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The Art of Interviewing: Getting the Most from Your Guests with Rob Caldwell from 2017-01-18T05:00
If you’re looking to start a webinar or podcast, for example, incorporating interviews into the mix is a great way to broaden your audience and increase traffic, among other great benefits. But ...
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How to Tell Your Story Across Platforms with Greg Cangialosi from 2017-01-11T05:00
How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who ...
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How to Cut Through the Clutter and Inspire Your Audience with Andrew Davis from 2017-01-04T05:00
In business, we want to make sure that we’re always front of mind for our customers and prospects. But how do we do that without inundating them with a blizzard of information, overloading them ...
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You've Grown Your Email List...Now What? with Jessica Best from 2016-12-28T05:00
Email marketing can be a tricky beast. It’s more than just making sure you have an email list that you’re spewing out x number of emails to a week. You need to finesse your audience, make sure t...
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Bonus Episode: How to Close Sales from 2016-12-27T19:53:34
Bonus Episode! If you've ever struggled with closing sales, you'll want to listen to what Meryl Snow, author of Booked It!, has to share.
This is actually NOT an episode of Agents of Chan...
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How to Develop a Voice for Your Brand with Amber Naslund from 2016-12-21T05:00
To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand and trust. But how do we do that effectively wh...
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How to Measure Your Social Media the Right Way with Jeff Greenfield from 2016-12-14T05:00
It may not be the sexiest topic, but regularly checking your business’s analytics can mean the difference between putting money in your pocket, or throwing it out the window. If you’re going to ...
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What's Next for Mobile Marketing and Small Business - with Catharine Hays&Mitchell Reichgut from 2016-12-07T05:00
Today’s use of mobile devices is not just a trend, it’s the future. It is a paramount shift in how we are interacting with the internet, and it is happening at lightning speed. As business owner...
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12 Killer Blog Post Types for SEO, Traffic, and Leads with Rich Brooks from 2016-11-30T05:00
Every business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, blogging is actually a fantastic and robust way to ...
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How to Get Fit No Matter How Busy You Are with Jeff McMahon from 2016-11-23T05:00
Success comes from many places - the right education, the right experience, the right mentors. But it also starts from within. Keeping your body healthy also makes the mind sharper and more focu...
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How to Sell on Retainer with Jillian Vorce from 2016-11-16T05:00
It’s not only what you do to help a customer - but how you help them - that can make all the difference, not only for them but for your business’s success. It’s not always about just giving them...
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Pinterest Success: Time, Testing&Visuals with Tina Gammon from 2016-11-09T05:00
If you’re looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform that appeals to customers in a way that blog...
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How to Find Your Audience on Social Media with Beth Hayden from 2016-11-02T04:00
If you’re looking for a way to really focus your time on the social media activity for your business, you may need to limit the number of platforms that you’re on. Using a few key tactics and st...
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5 Ways to Rescue Your Declining Organic Reach with Michael Stelzner from 2016-10-26T04:00
With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can ...
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What does it really take to win at organic SEO? - with Jennifer Christensen&Suzette Bergeron from 2016-10-19T04:00
How can a small business with limited resources ever compete with the business giants when it comes to SEO? Fortunately, it’s not just about volume these days. Things like inbound links and a ni...
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How a Business Avatar Attracts Your Ideal Customer with John Lee Dumas from 2016-10-12T04:00
How many times have you hit that fork in the road when trying to solve a business decision? Are you worried you’re not reaching the precise audience that’s right for your business? Have you ever...
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How to Get Started with Marketing Automation - with Charles Chadwick from 2016-09-28T04:00
It’s fair to say that the marketing goal of most businesses is to attract, nurture and convert their leads all the way down through the sales funnel. But what’s the most efficient way to do that...
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Digital Marketing in an Hour a Day - with Rich Brooks from 2016-09-21T04:00
I can't believe we're TWO DAYS from the Agents of Change conference. There's STILL so much to get done it's crazy!
So, I hope you can forgive me that instead of a typical interview,...
Website Essentials: Your Checklist for Success - with Rich Brooks from 2016-09-14T04:00
There are certain things that every business website needs. In this podcast I want to talk about a few things that you just can’t do without…
How to Get Started with Instagram Ads - with Morgan Sutton from 2016-09-08T04:00
With the population’s growing addiction to their mobile devices these days, you want to make sure you reach your audience where they're hanging out. And with a community of over 500 million, Ins...
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A Marketer's Guide to Google Analytics - with Andy Crestodina from 2016-08-31T04:00
All good business decisions are based on crucial data. Knowing exactly what data will help you make the best business decisions is the key. But that sounds like a lot of work developing time con...
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How Mobile is Changing Email Marketing - With Heather Jackson from 2016-08-25T04:00
By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you’re basically just “renting space”, your email list...
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How to Get Started with Facebook Live: Marketer's Guide - with Ian Anderson Gray from 2016-08-17T04:00
With all of the live streaming platform options out there, Facebook decided to throw their hat in the ring, too. And the result is pretty impressive. If you’re a small business and you aren't cu...
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How to Come Up with Better Keywords for SEO - with Rich Brooks from 2016-08-10T04:00
One of the first things I do when sitting down with a client for SEO, is to ask them two questions:
- What do you think are some of the phrases that your ideal customer would search f... Listen
Periscope, SnapChat, and Instagram, Oh My! - with Sue B. Zimmerman from 2016-08-03T04:00
With so many social platforms to choose from, how do you know which ones work best for your business? And once you find those two or three that let you really engage with your audience, what kin...
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How to Get More Bang from Your Facebook Ads - with Massimo Chieruzzi from 2016-07-27T04:00
With so many advertising platforms out there, why should you choose Facebook, and what benefits does it offer over the other options? One of the biggest differences with Facebook compared to Goo...
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How to Get Sponsors for Your Blog, Podcast, or Event - with Linda Hollander from 2016-07-20T04:00
Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? Then think again. Even if you’re just starti...
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How to Pin Like a Pro - with Kate Ahl from 2016-07-13T04:00
We all know by now that Pinterest has proven itself as more than a wedding planning and DIY platform. More and more businesses are seeing the power of using Pinterest to market and grow.
...
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Taking the Mystery Out of SEO - with Nicki Hicks from 2016-07-06T04:00
When people think about SEO, they often think of it as a cumbersome and laborious task, but it’s actually less complex than a lot of marketers make it sound. It is, however, a mandatory marketin...
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How to Use Facebook Ads to Grow Your Email List - with Amy Porterfield from 2016-06-29T04:00
By now you already know the importance of having a strong email list. It’s more than just numbers, you need to find the exact people that will engage with you, read your content, and buy your pr...
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Getting Started with Facebook Live - with Lou Mongello from 2016-06-22T04:00
Looking to reboot your business’s marketing strategy? Maybe you’re wanting to try something different to give your business’s voice a kick in the pants. Perhaps you’re looking for a way to engag...
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How to Get People to Fill Out Your Online Forms - with Marcus Taylor from 2016-06-16T04:00
Are you having trouble getting people to fill out your online forms? Sometimes it’s as simple as offering some motivation to influence your users. No, you don’t have to offer a free Ferrari to a...
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What You Need to Know About Google Display Network - with Lisa Raehsler from 2016-06-08T04:00
Just what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes this one special and how can your business bes...
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Improve Your Conversion Rates with Radical Redesign - with Chris Dayley from 2016-06-01T04:00
So maybe your website isn’t quite performing as well as you’d like. Maybe you’re just not seeing much conversion, or at least the conversion rates you’re hoping to reach. How do you go about fig...
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How to Get Outrageous Engagement with Text Messaging - with Brian Mikes from 2016-05-25T04:00
For business owners, it’s been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is ...
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How to Tell Better Stories with Experience Marketing - with Robert Rose from 2016-05-18T04:00
The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost...
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How to Optimize Old Blog Posts for Search&Conversions - with Pamela Vaughan from 2016-05-11T04:00
So you've got yourself a blog, and like everyone else with a blog, you're looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new...
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E-commerce Marketing and Advertising Tips for 2016 - with Steve Chou from 2016-05-04T04:00
Maybe you’re an entrepreneur looking to start selling yourproducts or services online, or maybe you already have a brick andmortar store but are looking to expand your business online.Ecommerce ...
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How To Make The Most Out Of Your Live Webcast - with James Hilliard from 2016-04-27T04:00
Does the thought of putting on a live webinar scare you? Or maybe you’ve been hosting some live webinars but just aren’t getting the attendance or conversion rates that you’re hoping for. Don’t ...
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How to Write Delicious Copy for Social Media - with Beth Dunn from 2016-04-20T04:00
When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, ...
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What's the Difference Between Branding and Marketing - with Adrion Porter from 2016-04-13T04:00
If you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Bran...
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A Beginner's Guide to Google AdWords - with Ross Kaplan-Winn from 2016-04-06T04:00
A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do o...
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Special: Agents of Change Announcement! from 2016-04-04T17:27:55
This is a special announcement for AOC listeners! Make sure you head on over to http://www.agentsofchangecon.com/regis...
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How to Turn Your Passion into a Viable Business - with Scott Niswander from 2016-03-30T04:00
It is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures?
Making sure yo...
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How to Connect with the Influencers in Your Industry - with Fabienne Raphael from 2016-03-23T04:00
Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences...
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The Marketer's Guide to Reddit - With Jon Quinton from 2016-03-16T17:30
Almost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of int...
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Expanding Your Local Footprint with Digital Marketing - with Rich Brooks from 2016-03-09T05:00
Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking t...
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How to Differentiate Yourself with Video - with Patrick Allmond from 2016-03-02T05:00
If you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add...
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How to Get More Out of Your Facebook Ads – with Julie Lowe from 2016-02-24T05:00
You can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to g...
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How to Generate More Positive Online Reviews for Your Business - With Jason Baumann from 2016-02-17T05:00
If you own any kind of business, you already know the importance of receiving customer reviews. For better or worse, it’s a way to gauge if you’re providing the kind of service your customers ar...
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The 4 Critical Ingredients in Your Digital Marketing Plan - With Rich Brooks from 2016-02-10T05:00
Being part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!
The ups: You’re filled with passion about creating something that will bring v...
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The Best Ways to Segment Your Email Lists - With Stephan Hovnanian from 2016-02-03T05:00
Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and ...
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How to Use Periscope and Live Streaming for Your Business - With Vincenzo Landino from 2016-01-27T05:00
Almost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this op...
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What Smart Marketers Know About Facebook Ads from 2016-01-20T16:33:46
Facebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses - both large and small - are flocking to Facebook Advertising to reach their...
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How to Build a Loyal Community through Podcasting - With Cliff Ravenscraft from 2016-01-13T05:00
Building an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a ded...
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How to Drive Traffic and Sales with Promoted Pins - With Alisa Meredith from 2016-01-06T05:00
Hopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing tool used to drive business, if you follow a f...
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The 3 Stages of Business Growth - With John Jantsch from 2015-12-30T05:00
Most businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashi...
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Your SEO Mailbag Questions Answered - With Rich Brooks from 2015-12-23T05:00
You’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, ...
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Where Should You Publish Your Best Content? - With Mitch Joel from 2015-12-16T05:00
You cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most e...
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The Secrets of Snapchat Marketing - With Nick Cicero from 2015-12-09T05:00
When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to ...
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Generating Sales with Mobile Payments - With Chris Munz from 2015-12-02T05:00
Creating customer loyalty is the very backbone of many small businesses. But creating customer loyalty doesn’t just happen overnight, sometimes your customers need a little nudge to encourage th...
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How to Build an Audience and Sell with Webinars - With Kimra Luna from 2015-11-25T05:00
To describe a webinar as an "effective tool" would be a huge understatement. They allow you to reach, teach and sell products and services to your target audience in one fell swoop.
Webin...
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How to Find The Perfect Stock Photo for Social Media - With Sarah Fix from 2015-11-18T05:00
You’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you look? Sure, there are billions of photos and gr...
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Why LinkedIn Is CRM on Steroids - With Viveka von Rosen from 2015-11-11T05:00
With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options.
It could be that once you stop thinking...
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How to Fix Bad Yelp Reviews (TripAdvisor, Too) - With Daniel Lemin from 2015-11-04T05:00
Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally.
But once that bad...
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What's the Best CRM or Marketing Automation for Your Business - With Wes Schaeffer from 2015-10-28T04:00
One of the first priorities of any business - especially brick and mortar businesses - is to find and implement a marketing automation system.
And with so many out there to choose from, y...
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The Secrets of Building a Thriving Network on LinkedIn - With Jen Lehner from 2015-10-21T04:00
Social media is not only a benefit, but an absolute must for any business.
Sure, you can send a few tweets, shoot out a couple Facebook posts and blog like your life depended on it, but i...
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3 Reasons You Need a Business Blog - With Rich Brooks from 2015-10-14T04:00
We love to receive feedback, comments and questions from our listeners and relish the opportunity to answer any specific questions or pain points that you may have.
Recently we received a...
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How to Build Your Business with Podcasting - With Rob Walch from 2015-10-07T04:00
Podcasts are a great online marketing tool for your business. They are portable, and therefore a more personal way, to connect with your audience. Whether you’re thinking of starting one or just...
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How to Tell a Visual Story in Social Media - With Ekaterina Walter from 2015-09-30T04:00
Mixing in pictures, graphics and photos with your content and advertising is nothing new, but are you doing it effectively to get more bang for your buck as far as your audience is concerned? Wh...
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Overcoming Your Fear of Speaking&Presenting - With Andy Saks from 2015-09-23T04:00
Does just the thought of speaking in public make your heart beat faster, your palms sweat and you feel like you might faint?
You’re certainly not alone. The fear of public speaking is the...
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How to Tap In, Stimulate&Enhance Your Creative Thinking - With Joel Comm from 2015-09-16T04:00
We’ve all come across these people - a seemingly rare breed - that either seem to have a knack for being ahead of the next big trend, or come up with amazing and creative ideas with what appears...
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How to Use Social Media for Person to Person Business - With Amy Guth from 2015-09-09T04:00
We’ve entered an age where less people receive their news and current events information in print but rather search for it online. And as the purveyors of news and information, our goal is to de...
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Content Marketing in 6 Critical Steps - With Joe Pulizzi from 2015-09-02T04:00
Let’s face it, starting a new business can be time consuming. We all want to start selling our products and services and earning some money as soon as possible. But did you know that trying to r...
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How to Improve Your Social Media with Simple Market Research - With Tom Webster from 2015-08-26T04:00
Marketing research can give a business a much better idea of if their current business plan is working, what tweaks might need to be made, whether they’re meeting their customers needs and what ...
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Find Your Way to The Top with Google Adwords - With Leslie Lewis from 2015-08-19T04:00
The significance of inbound marketing is undeniable. Consumers are smarter, savvier, know what they want and have innumerable resources to get it. So it’s our goal as business owners to be where...
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What do The Grateful Dead and the McRib Sandwich Have That You Don't - With Keith Perhac from 2015-08-12T04:00
You’ve heard it a million times from everyone you come in contact with that you have to build your list, you’re nothing without your email list. But what good is a huge list if at least half of ...
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What Works for LinkedIn Now - With Amanda Healy from 2015-08-05T04:00
A large percentage of the profiles that are currently on LinkedIn are incorrectly utilizing the platform as nothing more than a place to post their resume. First impressions are crucial, and wit...
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What Marketers Can Learn from Rural Businesses - With Becky McCray from 2015-07-29T04:00
Every business, regardless of the size of both the company or the community it is in, faces a certain amount of struggles and adversity. The key in overcoming them is to concentrate on what your...
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Tips, Hints And Strategies To Help You In The Search Ranking Game - With Thom Craver from 2015-07-22T04:00
You’ve just created a shiny, new website for your business, now you just need to “SEO it," right? Wrong. Search engine optimization isn’t something you just sprinkle on at the end, it’s an impor...
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How and When to Use Facebook Ads - Amy Porterfield from 2015-07-15T04:00
More than 1.4 billion people use Facebook, and more than 900 million visit every day. That alone is reason enough to consider using Facebook ads as a valuable means to connect with your audience...
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8 Steps to Better Audience Engagement - Gregarious Narain from 2015-07-08T04:00
There are many ways to go about marketing your brand, and with the endless amount of social media platforms out there right now, visual marketing is topping the charts.
But how do you con...
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Mind Hacks for Better Marketing Results - Sir John Hargrave from 2015-07-01T04:00
Loss of focus is a huge problem, not just with marketers but with people in general.
Part of what we need to learn to do is to develop the habit or the discipline of purposely simplifying...
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Is Mobile a Bigger Game Changer Than Social Media? - Tim Hayden from 2015-06-24T04:00
Mobile is a bigger factor in your small business's success than you might think. The fact that 90% of all social media and email is first viewed on a smartphone means that your bu...
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It's All About Conversions with Tim Paige from 2015-06-17T04:00
You’ve built up an email list and generated a good chunk of leads, but now what do you do with them?
So many small businesses are putting all of their focus ...
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How to Convert Your Online Traffic into Raving Fans with Josh&Jill Stanton from 2015-06-10T04:00
You’ve taken the leap and turned your passion into an online business. But what do you need to do next to turn it into a success and keep it that way?
It’s one thing to get traffic to you...
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Breaking Down Search, Social&Mobile From The Past 100 Episodes from 2015-06-03T04:00
Can you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them...
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How to Double What You Charge with Brennan Dunn from 2015-05-27T04:00
No one wants to lose a job because they quoted a higher price to a prospective client than their competitor did. But in trying to avoid that, we often risk undercharging, just to ...
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How to Monetize Your Video Marketing with Steve Dotto from 2015-05-20T04:00
Perhaps you know and appreciate the value of a good blog these days, but just aren’t a great wordsmith. Maybe you have a great personality but just aren’t having any luck getting that to show th...
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How to Create Interesting Content in A Boring Industry from 2015-05-13T04:00
With so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competiti...
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A Mobile Marketing&Social Media Curriculum - Dr. Mary Beth McCabe from 2015-05-06T04:00
What’s the curriculum for mobile marketing and social media in colleges these days? How can you teach something that’s moving that quickly, and is there anything entrepreneurs can put to use fro...
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How to Grow Your Business with Masterminds - Dean Patino from 2015-04-29T04:00
Have you ever felt like you’re stuck with where your business currently is and are in need of a push in the right direction? Maybe you’ve been searching for other like-minded and driven people t...
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How to Market Your Business on YouTube - Amy Schmittauer from 2015-04-22T04:00
Digital marketing is key in this day and age. But how do you translate what you and your brand really are into what your audience will find interesting and compelling? Online ideo may offer a so...
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How to Run A Successful Facebook Group - Kate Erickson from 2015-04-15T04:00
At least once on our lives we’ve all found ourselves in a forum or other type of online group in an effort to search for other like minded business owners hoping to share ideas and experiences t...
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Your Blogging Questions Answered! [Mailbag Episode] from 2015-04-08T04:00
Whether you’re a veteran blogger or new to the world of blogging, the same goals apply: find, reach and engage your readers, and turn them into eventual customers. You achieve this success by bu...
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How to Build a Successful Podcast - Shea Gunther from 2015-04-01T10:53:58
Have you been considering a podcast to reach more prospects? Build your platform? Generate leads and additional streams of revenue?
Shea Gunther has a successful niche podcast wi...
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How to Get Your Business Book Written and Published - Rich Mintzer from 2015-03-25T04:00
Do you have a strong desire to write a book but aren’t exactly sure where to start? Are you trying to decide whether self publishing or a larger publishing house is the best option for you? Unsu...
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How to Monetize Your Website with Chrystie Vachon from 2015-03-18T04:00
Are you one of those lucky people with a knack for spotting the next up and coming trend? Have you got a great idea but aren’t sure exactly what to do with it? Websites and blogs can not only g...
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Finding a Mentor with Clay Clark from 2015-03-11T04:00
Maybe your small business is doing well, but you just seem to be lacking something that will take it to the next level. Maybe a mentor can...
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Raising Money with Crowdfunding Expert Clay Hebert from 2015-03-04T05:00
Crowdfunding is more than just begging, or asking nicely, for money to assist with financing your next project. There’s a certain finesse that you need to attribute to your campaign in order to ...
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How to Run Effective Social Ads - Charlotte Redmann from 2015-02-25T05:00
If you’re like the large majority of people spending a great deal of time on social media platforms such as Twitter and Facebook, why not consider using them as an advertising tool for your busi...
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How to Succeed with Authenticity - Jordan Harbinger from 2015-02-18T05:00
Learning how to successfully network, close a deal or even impress a prospective date takes finesse, strategy and confidence. But learning how to do all of that and maintain a personal authentic...
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The Art of Charm with Jordan Harbinger from 2015-02-11T05:00
Have you ever been to a networking event and witnessed someone truly working the room with such ease that it left you feeling envious? How about just wishing you were better at starting up conve...
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Marketing Lessons from a Sword Swallower - Roderick Russell from 2015-02-04T05:00
We’ve all wished at one time or another that we could read people’s minds in order to understand them better. But since that’s unlikely to happen in the near future, how else are we supposed to ...
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How to Get More Out of Your Content Creation - Gini Dietrich from 2015-01-28T05:00
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Crowdfunding Secrets with Emily Best - Part II from 2015-01-21T05:00
We're back with more from Emily Best! In this week's episode we dive deeper into how to create a successful crowdfunding campaign.
But asking for money to help fund your project...
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Crowdfunding Sources with Emily Best from 2015-01-12T05:00
Begging for money - or soliciting contributions - has been a time honored tradition most commonly identified by organizations such as public radio stations, non profits and even churches. Fast ...
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The Marketing Agents Mailbag - Rich Brooks from 2015-01-05T05:00
You've got digital marketing questions, we've got digital marketing answers!
It's our first ever mailbag episode. Questions from you, our listeners on how to drive more search en...
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Storytelling for Small Business - David Lee from 2014-12-29T05:00
If you’ve ever been to a conference or presentation, you know that not all speakers have the gift of being able to really engage their audience. What is it that makes some speakers have an edge ...
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Your Small Business Podcast with Jared Easley from 2014-12-22T05:00
Are you looking for a new way to reach and engage your audience? The answer may be a podcast. In this episode, Jared Easley shares some of his tactics on how to build a successful podcast to gro...
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How to Create Better Content - Ann Handley from 2014-12-15T05:00
Whether you’re writing blog posts, scripts for videos, or preparing podcasts, Ann Handley’s tips will have you creating more valuable content for your audience, attracting more traffic, and gene...
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Neuromarketing for Leads and Sales - Andy Crestodina from 2014-12-08T05:00
Why does someone buy from you? Why do they visit your website? Click on a link? Fill out your contact form or pick up the phone?
If you understood what makes visitors at your website tic...
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How to Market Your Business with Instagram - John Kapos from 2014-12-01T05:00
When most people think about Instagram, they think about sharing over saturated moments of their life with friends. When marketers think about Instagram, they think about a popular social media ...
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Video Marketing to Grow Your Business - Caleb Wojcik from 2014-11-24T05:00
There’s no question that video is a critical marketing tool, from raising our online visibility, to improving our SEO, to driving more qualified traffic, and generating leads and sales.
B...
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How to Get Inbound Links and Improve Your SEO - Brian Dean from 2014-11-17T05:00
In this week’s episode we’re going to be focusing on what you can do to improve your own search engine visibility by getting more inbound links. To do that, we’ve brought in an expert on inbound...
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Pinterest Marketing with Vincent Ng from 2014-11-10T05:00
You know that Pinterest can increase online visibility and even improve a company’s search engine optimization. You know it can drive tons of qualified traffic. So why aren’t you using it? Mayb...
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How to Prospect for New Business on LinkedIn from 2014-11-03T05:00
Are you looking for new ways to find new customers and clients? LinkedIn is a powerful tool for prospecting, especially for B2B companies.
In this week’s episode we’re forgoing the typica...
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How to Build Your Personal Brand with Mike Ambassador Bruny from 2014-10-27T04:00
This week we’re talking to Mike Ambassador Bruny about how to build your own brand, whether you work for yourself or are part of a bigger organization. He’ll share with us some of his own techni...
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How to Write Proposals That Land Business - Jason Swenk from 2014-10-20T04:00
How would you like to write proposals that generate business? What if you had a blueprint for writing proposals that got your prospects to buy from you 80% of the time?
Well, our guest th...
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How to Unleash Your Business Avatar - John Lee Dumas from 2014-10-13T10:28:21
Do you ever struggle in your business with what to do next? Where to put your focus? Or do you find that your marketing efforts are missing the mark?
If so, you probably need to create an...
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How to (Finally) Write Your Book - Julie Anne Eason from 2014-10-06T04:00
Have you ever considered writing a book to help grow your business or build your brand? But you’re still just thinking about it? Well, that’s something you and I have in common, which is why I a...
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How to Get More People On Board - Samuel Hulick from 2014-09-29T11:59:49
How to Get Found In Local Search - Andrew Shotland from 2014-09-22T04:00
As Google looks to deliver more relevant results and as more of us use mobile devices for search, local SEO is becoming more and more important to businesses looking to generate more leads and b...
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How to Build Your Email List from Scratch - Daniel Faggella from 2014-09-15T04:00
Having a list of opt-in email subscribers is critical to all businesses, but how do you start one from scratch?
What are some of the techniques that will get your site visitors t...
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Going Mobile with Jamie Turner from 2014-09-08T04:00
Every day we use our phones. We use them to get directions, check the weather, catch up on sports or news, make calls, play games, take pictures, check emails, tweet, Instagram, Faceook...
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How to Build Influence with Twitter - Mark Schaefer from 2014-09-01T04:00
Twitter is a powerful place to build influence, attract more of your ideal customers, and drive qualified traffic to your site.
So why aren't you taking advantage of it?
...
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How to Put on Amazing Presentations - Hugh Culver from 2014-08-25T04:00
Many small businesses overlook speaking opportunities as a way to reach new audiences, engage prospects, and generate more leads and sales.
In today's episode we talk to Hugh Culver who h...
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How Small Business Can Still Succeed on Facebook - Rick Mulready from 2014-08-18T04:00
Facebook used to be a magical place where small business could reach and engage an audience for free, but lately it's just become a nearly empty auditorium where only a fraction of fans can even...
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How to Use Paid Search to Generate Leads and Sales - Larry Kim from 2014-08-11T04:00
Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads.
Learning how people se...
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Instagram Marketing with Sue B. Zimmerman from 2014-08-04T04:00
Do you feel that Instagram is fun little app for taking pics, adding cool filters and sharing with your friends, right? But what if you could turn that mobile app into a lead generation machine,...
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Boost Your Online Visibility with Content Marketing&SEO with Monica Wright from 2014-07-28T04:00
Pandas and Penguins and Hummingbirds - oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords.
Google...
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How To Double Your Email List Using These 6 Tactics on Facebook - Nathan Latka from 2014-07-21T04:00
Using Facebook to help build your business brand is more than just getting “likes” on your page. But how do you take those “likes” and turn them into a true business asset?
By u...
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These 4 Types of Content Will Build Your Business - Jon Wuebben from 2014-07-14T04:00
You know that content is important to building your business, but you're not sure how to start, or which content is right for your audience.
In this week's episode Jon Wuebben sh...
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The Three Step Process for Building an Audience - Jonny Andrews from 2014-07-07T10:48:56
Building an audience is critical to your online success. That's why we're talking to audience hacker Jonny Andrews, who's going to share his three step process for building an audience.
...
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Generating New Streams of Income with Jon Goodman from 2014-06-30T07:00
If you've ever felt limited in your revenue opportunities in your business, you'll want to check out today's episode.
Jon Goodman was a top rated personal trainer who quickly rea...
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How to Build an Audience with Google Hangouts on Air - Ronnie Bincer from 2014-06-23T07:00
Did you know Google Hangouts and Hangouts on Air (HOA) can help you build an audience and increase your online visibility? Or help you build valuable relationships when you're not face-to-face w...
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Personal Branding and Social Media with Joel Libava from 2014-06-16T07:00
One of the best ways to get recognized as an expert in your industry is through personal branding, and with social media, you can accelerate and share your brand faster and wider than ever.
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Facebook Advertising with John Hadon from 2014-06-09T07:00
Have you noticed that you're not getting the reach or engagement you used to with your Facebook business page?
You're not alone.
Lots of businesses and non-profit...
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The Freaks Shall Inherit the Earth - Chris Brogan Interview from 2014-06-02T07:00
Are you a freak? Don't be offended by the question. I am, and so is today's guest, Chris Brogan.
Today we're talking about freaks and how we can run better businesses. Chris alwa...
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The Power of Infographics and Other Visuals - Donna Moritz from 2014-05-26T10:52:52
Visual content is one of the most powerful ways we can engage our audience, tell our story, and drive traffic to our website.
Whether you're using infographics, photos or illustr...
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How a Blog REALLY Generates Leads and Sales - Marcus Sheridan from 2014-05-19T07:00
For years, blogs were heralded as the most important tool in a business's online marketing toolbox.
But still many small businesses struggle with content, time, and showing any t...
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Retargeting with Nick Unsworth from 2014-05-12T07:00
Have you ever looked at a product online, like a pair of boots, only to see those boots follow you around the Internet wherever you go? Visit NYTimes, and the boots are there. Check out your FB ...
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Google Plus with Martin Shervington from 2014-05-05T07:00
There's been a lot of speculation about Google Plus lately, Google's social media platform that ties all the different Google properties together.
So we brought in Google+ expert...
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Getting a Return on Relationship with Ted Rubin from 2014-04-28T07:00
Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships.
Entirely focused on ROI (Return...
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Networking is NOT Working with Derek Coburn from 2014-04-21T07:00
Do you attend networking events only to come home with a handful of business cards but no real leads? If so, you'll find help in the new book Networking is NOT Working by Derek Coburn.
<...
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Facebook Marketing with Mari Smith from 2014-04-14T07:00
If you're like most small businesses, you've seen your Facebook reach and engagement plummet recently. That's due to changes Facebook recently made.
Is it even worth being on Fac...
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Local SEO for Small Business with Nathan O'Leary from 2014-04-07T07:00
With the search engines providing more personalized results, and everyone carrying a mobile device around with them, Local SEO (search engine optimization) is more important than ever for small ...
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Online vs. Offline Networking: A Human's Guide with Susan Baronici-Moe from 2014-03-31T07:00
Networking is how we make connections, generate referrals and build our business, whether online or off.
However, the very thought of networking chills some of us to the core. H...
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Marketing to Teens&Tweens with Social Media from 2014-03-24T07:00
Today we talk to two members of the Social Media Club at Catherine McAuley, an all-girls Catholic high school in Maine.
What we uncover is not just how to market to teens and twe...
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The Secrets to Get Your Emails Delivered, Opened&Read from 2014-03-17T07:00
This week we talk about something that is critical to your online success: your email list.
While social media gets all the attention, your email marketing is what drives traffic, leads a...
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How the Right Mindset Leads to Maximum Success from 2014-03-10T07:00
Sometimes you can have everything in place: you've got a website, your active on Facebook and other social media platforms, you've got an email list, but things still aren't clicking.
16 WordPress Plugins You Can't Live Without - Syed Balkhi from 2014-03-03T08:00
WordPress isn't just a blogging platform, it's a publishing platform.
And with the right plugins, you can multiply the reach and power of your WordPress website and blog.
How Guest Blogging Builds Your Business - Kristi Hines from 2014-02-24T08:00
Guest blogging--when done right--is a great way to get in front of a new audience, create engagement, drive traffic back to your website and build your business.
But how do you g...
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Social Media Marketing Tools for Your Small Business - Andrea Vahl from 2014-02-16T20:22:47
Do you find social media marketing overwhelming? Do you wish there was an easier way to create, promote and measure your social media marketing?
This week, Andrea Vahl, co-autho...
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How to Create LinkBait Blog Posts Influencers Will Share - Michael Stelzner from 2014-02-10T08:00
How would you like to have influential bloggers in your industry share your blog posts with their audience, driving quality traffic to your site?
Awesome, right?
We...
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Jaime Tardy on How Podcasting Can Boost Your Small Business Content from 2014-02-03T08:00
Jaime Tardy is the founder of The Eventual Millionaire, a weekly podcast where she interviews millionaires on how they got where they are. Today she joins us on the other side of the mic to talk...
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Inbound Marketing for Small Business with Hubspot's Laura Fitton from 2014-01-29T15:12:51
In this episode we talk to Laura Fitton from Hubspot--aka @Pistachio--about how you can use inbound marketing tactics to generate more online leads.
Laura talks about how ...
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How Sugarloaf Mountain Uses Social Media to Engage Their Audience - Ethan Austin from 2014-01-20T08:00
How to Start Your Own Membership Site for Fun and Profit - Stu McLaren from 2014-01-12T08:00
How to Get More Clients - Robert Middleton from 2013-12-23T08:00
There are two major hurdles that most small businesses struggle with when it comes to their marketing…online or off.
One is technical, and the other has to do with the fear of co...
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The Power of Public Speaking with Pat Flynn from 2013-12-16T08:00
Facebook Advertising for Small Business - Jon Loomer from 2013-12-09T08:00
The Changing Landscape of Social Media - Rick Calvert from 2013-12-03T13:34:10
The Likeability Boot Camp with Dave Kerpen from 2013-11-25T08:00
10 Social Media Tools You Can't Live Without - Ian Cleary from 2013-11-18T08:00
Looking for great social media tools that will increase your productivity, extend your reach, and help you build your business? Today, Ian Cleary from RazorSocial drops by to share his top 10 li...
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Business Lessons from a Suitcase Entrepreneur - Natalie Sisson from 2013-11-11T15:25:11
Learn how to develop the freedom you crave by using social media to build your audience and create multiple streams of income. Natalie Sisson achieved all that and more as the Suitcase Entrepren...
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LinkedIn Marketing with Stephanie Sammons from 2013-11-04T08:00
How to Measure Social Media with Nichole Kelly from 2013-10-28T07:00
How Social Media Saved the Saco Drive-In from 2013-10-21T07:00
The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector.
However, ...
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Real Success Stories with David Pride of I Love Christmas from 2013-10-10T07:00
In a new feature on The Marketing Agents Podcast we'll be talking to real people about their own success stories using search, social & mobile to reach their ideal customer.
Today...
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Pinterest for Business with Cynthia Sanchez from 2013-10-07T07:00
There are 70 million users on Pinterest, and more than 1/2 million businesses. If you're selling online, traffic from Pinterest spend 60% than Facebook users, and 22% conversion rate. Whether y...
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Jason Falls: Selling&Measuring in Social Media from 2013-09-30T07:00
Built In Social Media with Jeff Korhan from 2013-09-23T07:00
The Zen of Social Media Marketing with Shama Kabani from 2013-09-16T07:00
Mobile Marketing with Greg Hickman from 2013-09-09T04:00
Chris Ducker On Using Virtual Assistants to Grow Your Business from 2013-09-02T04:00
Denise Wakeman on Creating Knowledge Based Products from 2013-08-26T04:00
There's actually two main topics we cover in episode 9 of The Marketing Agents Podcast: how you can create a business blog that generates leads and customers, and how you can easily create addit...
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Chris Brogan Shows You How to Increase Your Impact in Business&Life from 2013-08-19T04:00
Chris Brogan shares how to build you business by playing to your strengths, developing a platform, and owning the inbox.
We talk about bravery, moving from free to paid content, ...
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Michael Stelzner, Founder of Social Media Examiner on Content Creation from 2013-08-12T04:00
Have you ever wondered if you can really grow your business through content creation?
Michael Stelzner is the founder of Social Media Examiner and author of the book Launc...
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John Dumas, The Entrepreneur on Fire, Shows You How to Launch Your Podcast from 2013-08-05T04:00
Podcasting is a powerful way to attract an audience, establish your expertise and build your business.
John Dumas, who runs the wildly successful podcast The Entrepreneur on Fire...
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Derek Halpern on List Building and Online Marketing from 2013-07-29T04:00
If you're looking to grow your business online, you shouldn't be focused on the latest Twitter tricks or SEO hacks, argues Social Trigger's founder Derek Halpern.
Instead, you need to foc...
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Jay Baer Explains Youtility from 2013-07-22T04:00
Today we welcome Jay Baer to the show, where he discusses how businesses can become invaluable to their ideal customers.
He talks about the shortcomings of SEO and online visibil...
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Book Yourself Solid with Michael Port from 2013-07-15T04:00
One thing almost every small business and entrepreneur wants more of is leads and business.
In this episode, Michael Port, best selling author of Book Yourself Solid, joins us to ...
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Amy Porterfield Discusses Facebook Marketing from 2013-07-06T06:30
Facebook is the world's most popular social network…so why do so many small businesses and entrepreneurs fail at it?
In this episode, Amy Porterfield, one of the world's leading e...
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James Wedmore Talks YouTube Marketing from 2013-07-06T06:00
YouTube has over 1 billion unique visitors every month, making it a critical piece of a small business's marketing plan.
In the inaugural episode of The Marketing Agents Podcast, James We...
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Welcome to The Marketing Agents Podcast from 2013-07-06T05:00
Welcome to The Marketing Agents Podcast!
If you're a small business owner, entrepreneur, or marketer, looking to increase your online visibility, drive more qualified traffic to your site...
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