Ep. 91 - Lehlohonolo Makaja, Founder & Chief Experience Officer of DiverseU - a podcast by Mass Participation World

This week on The Aid Station, Trailblazer edition, we travel to Botswana as we talk for the second time to Lehlohonolo Makaja, MPW Trailblazer for Africa, Founder & Chief Experience Officer of DiverseU he is a sports tourism social entrepreneur based in Gaborone. 

Listen to the inspirational story of how Lehlohonolo embraced technology and reinvented himself and his business when his then growing enterprise literally disappeared overnight with the onset of COVID. His bank account was down to virtually zero and he couldn’t afford to pay a supplier to create his new platform so he taught himself to code.

DiverseU was born and connects casual runners to global races. They integrate international mass participation sports with cultural experiences before and after races for casual runners to experience their dream destinations sustainably.

Stay tuned as Lehlohonolo shares the journey of how he embraced technology to create new opportunities during the pandemic.

Watch the full video here: https://youtu.be/vY3AVgr88XQ

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