Episode 11 - Lorna Campbell, Head of Communications, Abbott World Marathon Majors (AbbottWMM) - a podcast by Mass Participation World

We  start The Aid Station this week in New England in the USA meeting   Lorna Campbell who actually hails from a small town in Scotland.

Lorna, like so many in our industry, is fortunate in her role as Head of  Communications for the Abbott World Marathon Majors (AbbottWMM) to mix  her passion for running with her job. This should have been a busy few  months of travel including Tokyo, Boston and London  Marathons as well as the opportunity to work on her fourth Olympics but  staying at home has presented some exciting opportunities.

Keeping  in a routine of physical exercise and yoga for mindfulness has been  important as Lorna focuses on the daily task of communicating with  runners who follow the AbbottWMM. "Where we would usually be sharing a  lot of content profiling the elite athletes it's now more user generated  content about everyday runners, many of them doing amazing things to  help raise money." Listen for her communications tip on getting the  balance right.

Lorna is also in the midst of being trained as a  counselor for an organisation called Crisis Text Line. "It has made me  think about the importance of every word I write" she said.

Listen to my chat with Lorna here https://youtu.be/PBHElUsmhr8

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