Episode 14 - Pedro Rego Monteiro, CEO of Effect Sport - a podcast by Mass Participation World

On today's edition of The Aid Station we talk a lot about "meaning" when  we travel to Rio de Janeiro to meet Pedro Rego Monteiro, CEO of Effect  Sport.



Pedro believes that  after COVID-19 sport will need more meaning "not just sport for sport -  consumers, companies, participants will demand more meaning". It's  something that is already baked into the DNA of Effect Sport which he  founded. The company delivers a portfolio of events including the King  & Queen of the Sea with over 20,000 participants.



He has  inspirational role models in his 80 year old Mum and Dad. When it comes  to meaning his Mum is up there with the best. Her remarkable journey  started out with barely enough food in the Favellas to becoming the  leading paediatric cardiologist in Brazil with her own foundation and  building of a 100 bed children's hospital. A passionate, rebellious  woman who recently almost got arrested for her determination to walk on  the beach. There is little doubt of Pedro's passion to make a similar  impact on people's lives through sport.



But right now it’s  about the simple things like delivering Easter eggs to the homes of  every staff member during lockdown, and spending time with his wife and 3  year old son.



Watch the show here https://youtu.be/o9piOE_lXhU

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