Episode 24 - Nick Rusling, CEO, Human Race - a podcast by Mass Participation World

In today's edition of The Aid Station we head to London to talk to Nick  Rusling where we learn how The 2.6 Challenge which he is Co-Chair of  came about.



The Challenge has  now raised over STG10m to help British charities so severely impacted by  the postponement and cancellation of events like the London Marathon  which raise huge amounts of funds to support them. Nick shares some of  the incredible initiatives that have resulted. "One of the things I love  about Mass participation is the people that come in last - that's what  motivates me". He shares the story of his 73 year old mother who has  crippling arthritis . "she can hardly walk and decided to take on a  challenge to walk 26 laps of her front path. It got picked up by tens of  thousands of people on social media and she decided to keep going for  another 26 days".



One of the wonderful by-products is the way  that the 2.6 Challenge has brought the Mass Participation industry  together in a spirit of collaboration and cooperation.



To watch Nick's interview click here https://youtu.be/qUDKcyxisZQ

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