Episode 25 - Dagmawit Amare, Strategic & Innovations Mgr. Great Ethiopian Run - a podcast by Mass Participation World

There are few countries more synonymous with running than Ethiopia so it  is with great pleasure that on today's edition of The Aid Station we  travel to Addis Ababa to meet Dagmawit Amare.



"Dagi" shares some wonderful insights into the country and it’s running  industry including the huge "celebration" around running events and the  fact that it’s not unusual to have 500 elites in a race such is the  depth of talent.



In her role as Strategic and Innovations  Manager at Great Ethiopian Run which is the “biggest running event in  Africa with 45,000 runners”, Covid-19 has presented the opportunity to  innovate in ways that may just change parts of the industry.



In  a country where there is a massive disparity between rich and poor,  most entries are done manually with runners coming to registration  centres to pay and sign up. So it will probably surprise many that their  first ever virtual race in two weeks is only targeting 500  participants.



One of the highlights for Dagi is the Women's Run  with 15,000 participants "it has never been easy for women here. They  come from all backgrounds - rich, poor, un-eductated, eductated, young  and old all wearing the same T shirt, smiling, dancing and shouting. It  always inspires me"



Watch the interview with Dagmawit here https://youtu.be/dYJNTvW9Tos

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