Episode 34 - Eitan Hefetz, Co-Founder and CEO of Pic2Go - a podcast by Mass Participation World

On today's edition of The Aid Station we head to Tel Aviv, Israel, to meet  Eitan Hefetz, Co-Founder and CEO of Pic2Go, a market disrupter in the participant photo space.

As the father of an active 5 year old boy, I can only imagine the challenges him and his wife, Ronit, have had managing three young boys and a global business which spans 40 countries from home during lock-down.

His business relies on partners and one of the key challenges has been supporting partners "Cash flow has been challenging but we have been sure not to exert pressure on our partners. We are all in the same boat together and this is about long term relationships."

"One of the things we have noticed across the board is creativity, for instance one of our photographer partners has started to service the real estate industry"

"We have also focused on continuing to engage the community, runners are here, they are passionate to run again and it doesn't cost a lot to stay engaged"

Eitan has been inspired by how quickly people and businesses have adapted. His hope is that "we will keep the good stuff once this ends"

Life is starting to return to normal in Israel after a strict lock-down with a number of events this week announcing September dates.

Watch my talk with Eitan here https://youtu.be/guwC_dC0ua

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