Episode 55 - Lidia Fluhme, Co-Founder & President of Gran Fondo New York, Inc. - a podcast by Mass Participation World

We start off this week's Aid Station in Tuscany, Italy where we meet Lidia Fluhme, Co-Founder & President of Gran Fondo New York, Inc.

Hear the inspiring story of how her husband, Uli, took her to Italy to ride in a Gran Fondo "which was the toughest event I had ever done, even harder than IRONMAN" and inspired the creation of a business that now has 22 events in 17 countries.

"I said if they can have it in Italy why can't we do it in New York?" So they swapped their banker and lawyer jobs on Wall street to create something that is "passion and purpose driven." Gran Fondo New York was born and ultimately became GFNY.

Despite the 2020 calendar likely shrinking to 6 or 7 events there is plenty to look forward to. "As endurance athletes we love the challenge and we will overcome it. Each day I ask myself 'what can I do today to be the best I can tomorrow?"

Be inspired by Lidia's story here https://youtu.be/Coby9Et0m1E

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